Roman Pichler

DECEMBER 4, 2023

I like to think of a product strategy as a high-level plan that helps you realise your vision and achieve product success. A handy tool to capture the product strategy is my Product Vision Board shown in Figure 2. You can download the tool together with a handy checklist from my website. 5] What is a Validated Product Strategy?

Product Research 299

Product Research Product Strategy Strategy Research Software 299

Roman Pichler

DECEMBER 7, 2021

To see how this can be done, let’s explore how the success factors can be applied to the product vision board. The following picture visualises the recommendations above and shows how the factors map onto the five sections of the product vision board. You can download the template by clicking on the image below or this link.) [1].

Artificial Inteligence 242

Artificial Inteligence Vision Wireless User Friction 242

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

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Product Research User Testing Research Software Marketing 91

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

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Marketing Customer Satisfaction Differentiation Banking 223

PMLesson's Ace the PM Interview

JULY 1, 2020

A product manager that I hire needs to always keep in the mind the product vision and key success factors, and emphasize them through all of the discussions with company teams that seek to limit their own team's effort, expenditure, or risk, and will blindly limit the product's potential. Market sizing 4. Product vision statement 5.

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Vision User Friction Product Management Product Manager 72

Product Innovation Educators

APRIL 29, 2024

Product Strategy Well-defined new-product strategy First-to-market or fast-follower strategy Focus on sustainability Intellectual property considerations Global business model [13:24] 3. Portfolio Management Select projects Balance across projects Radical vs. incremental Low vs. high risk New vs. existing markets [14:09] 4.

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User Testing Product Research Research Software Finance 117

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

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Roadmap Agile Technical Review Weak Development Team 331

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. How is the SaaS market changing? And that’s caused SaaS companies to race into the market.

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Data Visualization Analytic Tools Reporting Tools Strategy 98

Pragmatic Marketing

APRIL 26, 2017

You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. •Translate the needs of the market into actionable requirements for agile teams. Download the Slides.

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Vision Product Research Feedback Loop Webinar 70

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. It’s marketing. You don’t need a big budget or a dedicated marketing team to market your app.

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Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. This speaker spoke on the Three ways to escape gut-feeling and boost innovation rapidly to markets. It’s a method for market-driven analysis.

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Feedback Software Marketing Data Visualization Customer Experience 99

ProductPlan

MARCH 21, 2024

For the ninth edition of our State of Product Management Report this year, we asked product professionals to share their experiences with adapting to uncertainty, how they imagine the future of their solutions with their product vision, and how they are delivering on their vision despite budget constraints and smaller teams.

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Reporting Tools Data Visualization Research Software Feedback Software 100

The Product Coalition

FEBRUARY 24, 2023

This also implies that product managers have to have broad knowledge of many fields, just like the CEO of a company, including data, technology, marketing and finance. Other common metrics are “increased market share”, “lower churn rate”, “higher conversion rate” and so on.

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Reporting Tools Data Visualization Customer Experience Download 143

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback. What am I missing here?

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User Testing Reporting Tools Customer Experience Research Software 123

Alchemer Mobile

NOVEMBER 23, 2021

Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH ” Download the eBook to read the interviews here or watch the full webinar here. About Jessi: Jessi is a director, technical product manager, SAP Concur. WATCH THE FULL INTERVIEW HERE.

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Technical Review Feedback Software Product Management Product Manager 245

The Product Coalition

AUGUST 2, 2023

If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bring your vision to life. Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback.

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Research Software Feedback Software Weak Development Team Data Visualization 119

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? A combination of multiple factors triggered this change in behavior. Pace yourself. [15:31]

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User Testing Vision Naming Branding 111

Agile Velocity

MAY 3, 2024

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation. What are the desired outcomes?

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Agile Data Visualization Feedback Software Reporting Tools 92

Product Innovation Educators

SEPTEMBER 11, 2023

She guides product leaders through defining their personal product vision then taking the right steps to make it a reality. Connection—help people feel connected to each other and the larger mission and vision of the company. Click here to download the Action Guide. 18:23] How can product managers build those relationships?

Leadership 104

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Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. ” [10:51] Tell us about your framework for digital transformation. Click here to download the Action Guide. Is it actually useful though?

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Artificial Inteligence Leadership User Testing Feedback Software 107

Product Innovation Educators

MAY 29, 2023

Our guest has created several products using augmented reality, including a phone-based vision test at Warby Parker, the Neiman Marcus digital mirror that makes trying on and selecting clothes easier, the SalesForce conversational balance table, and much more. In the case of the boating application, it’s computer vision.

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User Testing Vision Product Research Naming 95

Product Innovation Educators

AUGUST 14, 2023

 He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.

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Technical Review User Testing Vision Weak Development Team 100

Melissa Perri

JULY 14, 2016

To create a front of the funnel website that markets to our target users and converts them.” Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers. In smaller companies, this will be your company and product’s overall vision.

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Product Innovation Educators

JUNE 12, 2023

Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? Who are the right stakeholders and partners to work with as you are setting your vision, strategy, and roadmap?

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User Testing Customer Feedback Customer Experience Product Management 93

Product Innovation Educators

JUNE 26, 2023

He has also been a long-time supporter of the University of Iowa Institute for Vision Research, which is creating cures and solutions everyone can afford for vision diseases. Innovation is people, culture, vision, and execution. 26:45] Tell us about setting vision. Click here to download the Action Guide.

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Research Software Feedback Software User Testing Vision 96

Dear Strategy

MARCH 15, 2023

The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. If you like, you can download a pdf of the framework by visiting the link below. Cue evil laugh].

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Framework Workshop Blog Education 97

Product Innovation Educators

APRIL 1, 2024

But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] Often, customers don’t have the vision for creating a paradigm-shifting solution.

Customer Experience 92

Customer Experience User Friction User Testing Automotive 92

The Product Coalition

OCTOBER 25, 2018

Most companies understand the value of integrating a strategic marketing plan into their app development process and see it as one of mobile app success factors. It is essential to create a planned marketing strategy in order to ensure app success. Channel marketing: what channels will I primarily center my marketing in?

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User Testing Feedback Software Customer Experience Marketing 60

The Product Coalition

FEBRUARY 10, 2022

The feature most common to video-on-demand apps is that they give their subscribers access to favorite TV shows and movies whenever they want without the need for downloading. The main process here is the same: A user can listen to music and podcasts without downloading them to a device. Netflix is the leader in on-demand programming.

Feedback Software 143

Feedback Software User Testing Technical Review Data Visualization 143

Alchemer Mobile

AUGUST 25, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. DOWNLOAD: 12 Product Management Myths. So, why the growth?

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Technical Review Product Management Product Manager Software Review 130

ProductPlan

JANUARY 7, 2022

Markets and technologies change. Transforming the company’s software offering from a client-side app downloaded by customers to a SaaS solution that customers access in the cloud. Imagine a B2B software company selling a downloadable app that enterprises install on their machines. But remember, transformation is complex.

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Analytic Tools Research Software Data Visualization Product Research 84

ProductPlan

JUNE 8, 2021

By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Actionable.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

Product Innovation Educators

NOVEMBER 15, 2021

Strategy, vision, and influence for product managers. We’re not bothered about other stuff, but it’s very clear what is important for our product, customer, position in the market, and how we make money. 11:31] How do you communicate vision to those you work with? As Jeff Bezos says, “Be strict with vision.

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Product Management Product Manager Vision Management 85

Mind the Product

NOVEMBER 29, 2019

This is a truth we have to accept because business is – and will continue to be – the only way products reach the mass market. Another good place to start is to use the UN’s Sustainable Development Goals as a way to set your strategic visions. Meaning is What Matters, Innovation is What Will Matter.

Customer Experience 139

Customer Experience Artificial Inteligence Data Visualization Download 139

Product Innovation Educators

JANUARY 10, 2022

She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. We’ve been taught to keep iterating until you find product market fit—just keep trying different things. Why does that world need changing?

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User Testing Product Management Product Manager Vision 89