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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

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The ultimate customer support tech stack for 2022

Intercom, Inc.

But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Download The Ultimate Modern Support Tech Stack guide. Is your tech stack ready?

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Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Alchemer Mobile

While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur. What strategies do you use to prioritize your product roadmap? What strategies do you use to prioritize your product roadmap?

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. In addition, many don’t have the strategies, talent, and culture needed to succeed. But they’re facing big barriers.

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7 Key App Marketing Strategies

Alchemer Mobile

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. The days of measuring an app’s success by downloads and ratings are long behind us. 1. Focus on a handful of important KPIs.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

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Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Alchemer Mobile

What strategies do you use to prioritize your product roadmap? About Ian: Ian Hassard is the senior manager of product management at Auth0. “What’s interesting on our side is the Auth0 thought process and philosophy is every company is a tech company or it’s fast-becoming a tech company.