Wed.Apr 03, 2024

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The Marketing Imagination: Visually Decoded

The Product Coalition

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I have moved back to Utah and got hold of our possessions, of which a few hundred books represented a major part.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

Wondering how to create a resource center for your SaaS product? Then, you’ve come to the right place! A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

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Top 10 Mistakes When Creating User Journey Maps

UX Planet

Here are the top 10 common mistakes to watch out for when creating user journeys: 1. Not defining clear objectives Creating a user journey without a clear goal is like setting out on a trip without a destination. It’s crucial to know what you’re trying to understand or achieve with each journey map. Clear objectives guide the creation of relevant and actionable user journeys.

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What is Product-Led Innovation? Strategies, Examples, and More

Userpilot

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How Listening to the Right Customers Can Reduce Wasted Effort and Increase Revenue

The Product Coalition

Prioritize user needs, not your features Continue reading on Product Coalition »

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16 Insightful Design Thinking Podcasts For Digital Product Leaders In 2024

The Product Manager

Master design thinking on your own terms with these 16 exceptional podcasts. The post 16 Insightful Design Thinking Podcasts For Digital Product Leaders In 2024 appeared first on The Product Manager.

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ONE THING on Power Players

Product Culture

Power Players are the people who can make or break your product because they have the authority to insist you make specific changes. They can “swoop and poop” and tell you to completely change your direction at the 11th hour without fully understanding the consequences of their actions. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the foot

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Story-Based Customer Interviews Uncover Much-Needed Context

Product Talk

Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. – Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas.

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Top 12 Dashboard Reporting Tools For SaaS in 2024

Userpilot

As you’re researching dashboard reporting tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best dashboard analytics tool for your SaaS, we’ve produced a guide of 12 excellent platforms available on the market in 2024. Let’s dive in! TL;DR Dashboards display critical business data in real-time, streamlining decision-making and focusing on key metrics.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.