The Marketing Imagination: Visually Decoded
The Product Coalition
APRIL 3, 2024
Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I have moved back to Utah and got hold of our possessions, of which a few hundred books represented a major part.
Let's personalize your content