Wed.Mar 14, 2018

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How to run a successful beta in 7 steps

Intercom, Inc.

Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years.

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Sometimes Success Takes a Little Luck

Clever PM

Have you ever stopped to think about what makes some products successful while others languish in obscurity? What made Orkut fail while Facebook took the world by storm? What made StackExchange such a tremendously popular forum when there are literally thousands of others who have attempted the same thing? As much as we Product Managers […].

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Comments on “Three Rules for Making a Company Truly Great.” (Hint, It’s About Pricing.)

Pragmatic Marketing

I just read for the first time a Harvard Business Review article, “ Three Rules for Making a Company Truly Great ,” by Michael Raynor and Mumtaz Ahmed (April 2013). The rules come from a statistical analysis of thousands of companies over decades. Here are the three rules as written in the article: 1. Better before cheaper—in other words, compete on differentiators other than price. 2.

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From Writer to UX Researching-Product Manager with Norman Dalager of Bloomberg

UserInterviews

Norman Dalager shares his user research tips from years of experience at Bloomberg, Bravo, MTV, and About.com.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Riders, meet Drivers. Drivers, meet Riders.

dscout People Nerds

Molly Stevens on Uber’s effort to connect riders with the flesh-and-blood people behind the wheel.

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Dear Strategy: 041 Moving Closer To Your Goal

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What indicators will you use to let the team know we are moving closer or further away from our goal?”. Read the full blog post. Original Music by Bob Caporale.

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From Writer to UX Researching-Product Manager with Norman Dalager of Bloomberg

UserInterviews

Norman Dalager shares his user research tips from years of experience at Bloomberg, Bravo, MTV, and About.com.

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Dear Strategy: 041 Moving Closer to Your Goal

Dear Strategy

Dear Strategy: “What indicators will you use to let the team know we are moving closer or further away from our goal?”. In Episode 32, which you can find by clicking here , I talked briefly about the concept of using The Balanced Scorecard to help establish and track your strategic objectives. To answer this week’s question, I want to pick up where that episode left off and talk about how you can communicate your strategic progress to your implementation team. .

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From Writer to UX Researching-Product Manager with Norman Dalager of Bloomberg

UserInterviews

Norman Dalager shares his user research tips from years of experience at Bloomberg, Bravo, MTV, and About.com.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Spotting Patterns in Qualitative Data with the Analysis Tab

dscout People Nerds

How to easily surface rich data from your qualitative research in dscout.

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Release Notes: March 2018

Amplitude

Our March 2018 product update includes new features to: make Amplitude easier to learn; help product teams measure the impact of feature releases; and support instrumentation and data governance. 1. Make Amplitude easier to learn. We think folks should not have to be a product analytics expert to get value from Amplitude. That’s why one of our focuses this month has been on helping new users get value from the tool (without needing to become event taxonomy experts).

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What a Good Continuous Discovery Team Looks Like [Case Study]

Product Talk

One of my favorite parts of Mind the Product London this past fall was meeting a product manager and a designer who I had coached in the prior year. We met for afternoon tea and to my surprise they gushed about our time working together. They had so much they wanted to share about how their work had changed. They described how much time they were spending with customers and what impact it was having on their work.

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The 10 best and worst Venn diagrams explaining product management

The Product Coalition

“What do I do all day? Let me draw you some circles”, said every product manager ever. Product management has come a long way in the last decade. There used to be one Venn diagram trying to explain what we PMs actually do. Now, for better of for worse, there’s at least 10. 1. The classic PM venn diagram Martin Eriksson This is the one that started it all.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.