Wed.Feb 24, 2021

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How to Create a Mobile App Marketplace like Airbnb

The Product Coalition

Step 2: Profile page with the information about the property. For example, if a host needs to inform where he left the keys and you need to tell them when exactly your plane lands. For host Step 1: Registration. Same functionality with guests?—?phone phone number, email and social media integration is a must.

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Profile: MaryAlexa Divver, Director of Product at Public

ProductCraft

Read more » The post Profile: MaryAlexa Divver, Director of Product at Public appeared first on ProductCraft by Pendo. I have regular touch bases with people on and off my team but I think feedback in the moment ends up being the most impactful. With the positive feedback, the recipient feels accomplished.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Leveraging intent data.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details. Basic search: Easily search using keywords, job title, location, industry, and more.

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Powering Customer-Centric Experiences with Data

Data helps brands better profile customers, understand their needs, and forge valuable emotional connections with them. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Leverage intent data. And much more!

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Trusted AI 102: A Guide to Building Fair and Unbiased AI Systems

Numerous high-profile examples demonstrate the reality that AI is not a default “neutral” technology and can come to reflect or exacerbate bias encoded in human data. The risk of bias in artificial intelligence (AI) has been the source of much concern and debate.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

A simple tool to profile product management activities. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions. We'll cover: A better metaphor for product manager. Is the product manager a "mini-CEO"?