Sat.Nov 17, 2018 - Fri.Nov 23, 2018

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Why is it so Hard to Lean Test?

Mind the Product

We had the courage to say “not good enough” and go back to the drawing board with the data and perspective we needed to do it right. While it came late in the game, we finally lined up the information we needed to write the workshop our audience needed.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Blog posts – these can generate leads as more accessible forms of content that help from a Search Engine Optimization perspective as well as serving to educate your audience.

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Dear Strategy: 069 Determining Competitive Use Cases

Dear Strategy

Growing up in a career that was centered mostly on tangible products, I had always heard this term used somewhat synonymously with the term “business case,” albeit as seen more from a customer perspective. In other words, “why would a customer use a given product?”

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Ideas are Screwing Up your Product Roadmap

ProductCraft

Your ideas could be messing up your product roadmap. Yes, you read that right. Wait, aren’t great ideas the fuel of a good product roadmap? Sure, to some extent. But are you suffering from challenges like having a hard time sticking to your roadmap and delivering against it? Half-done or low-quality features?

Roadmap 77
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Prioritizing Customer Experience Using SLIs & SLOs: A Case Study from The Telegraph

The premise of SLIs/SLOs is that all teams—product, architecture, development, and platform— need to look at services from the customer’s perspective. Service Level Indicators and Service Level Objectives are now the principal tools for focusing on what really matters.

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Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

You’ll walk away from this webinar with a fresh perspective on: Top target market traits. If you’re a hard-core believer in traditional product management practices, you might be uncomfortable, but growth occurs outside of our comfort zones. Analytics that guarantee customer value. The most crucial product metrics you need.

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Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

He will give the "meta" perspective from a practitioner who is building products that anybody, including product managers, can use to access, analyze, and act on data to make important decisions. But proper data analytics solutions take work to deliver - it's not as simple as just building a dashboard.

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How to Run Your Business Like a CPO: Product Management From a Pro

Speaker: Karl Rumelhart, CPO at Gainsight

Register to get Karl’s perspective on how to level up your career as a product professional, including: What CPOs can do to help their teams in today’s changing landscape. You'll discover key insights from an expert CPO on how product teams can impact their organizations and weather the storm of today's economic instability.

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

How bringing in fresh ideas and perspectives drives innovation and improves your bottom line. This session will also cover: How to widen your pool of potential suppliers to achieve stronger supply chain resilience and adaptability. How to enhance your ability to relate to diverse employees, customers, and communities.

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A Product Manager's Guide to Working Effectively with Engineering Teams

Speaker: Sayanti Ghosh, Product Manager – AI/ML at Teck Resources Ltd.

If you are new to the Product Management role or if you are trying to improve your relationship with your engineering team, then this webinar will give you different perspectives about the PM-Engineer relationship. The big question is how to strategize and work efficiently with engineers. What will you learn from this webinar?

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Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

His perspectives on the best cyber security approaches. How to define an umbrella security approach to protect and prevent various types of attacks. What methods and architectures you should consider to proactively protect your data. How to evaluate pros and cons of different processes.

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Game-Changers 911™: How to Change the Product Management Game in 2020

Speaker: John Storm, President, BrainStorm Network

Webinar Takeaways: Spark new Game-Changing perspectives, options and ideas. In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of product management, and then brainstorm ways to capitalize on these ideas.

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Game-Changers 911™: How to Change the Project Mgt. Game in 2020

Speaker: John Storm, President, BrainStorm Network

Webinar Takeaways: Spark new Game-Changing perspectives, options and ideas. In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of project management, and then brainstorm ways to capitalize on these ideas.

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Scaling to the Masses - Fit Your Product for a Larger User Base

Speaker: Dustin Smith, Sr. Product Manager, Incubator

Whether you're running a small startup or trying to get your idea to take off in a large corporation, you'll need the right tools and perspective to scale your product. If a product can't withstand a growing user base and diverse team, it'll never leave the think tank. In this webinar, you will learn: Making the choice to scale.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework.

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Dealing with Difficult Stakeholders: Tips for Product People

Speaker: Roman Pichler, Product Management Expert and Acclaimed Author

To make things worse, stakeholders come from different departments and often have different perspectives and interests, which leads to disagreements and conflicts.