Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Onboarding KPIs 92

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 92

Alchemer Mobile

AUGUST 31, 2023

Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today. Elevating E-commerce: A Seamless Shopping Experience Imagine a customer’s journey from discovering your product to making a purchase.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 88

Feedback Software Data Visualization Analytic Tools User Testing 88

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Customer Experience 98

Userpilot

NOVEMBER 14, 2023

So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth. What is customer lifetime value?

Analytic Tools 78

Analytic Tools Feedback Software User Testing Customer Experience 78

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 91

Customer Satisfaction User Testing Data Visualization Customer Experience 91

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 85

Feedback Software Customer Experience Customer Feedback User Testing 85

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 70

Customer Experience User Friction Customer Feedback Onboarding KPIs 70

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Customer Feedback 85

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Supporting your customers in the context of what they are doing, in their moment of need, is the fresh approach that businesses require for modernized customer service.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. What is customer behavior prediction? This isn’t just science fiction; it’s the game-changing potential of customer behavior prediction.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. You can create one or several user personas to specify your ideal buyer.

B2B 92

B2B Feedback Software Product Marketing Customer Experience 92

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Let’s begin!

Feedback Software 85

Feedback Software Analytic Tools Research Software Customer Experience 85

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MAY 23, 2023

The rise of AI is grabbing headlines across the globe at the moment and the world of customer experience is no less. In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. AI can greatly improve the customer experience. What is AI customer experience?

Analytic Tools 80

Analytic Tools Feedback Software Research Software Customer Experience 80

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 77

User Testing Customer Experience Customer Feedback Feedback Software 77

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 91

Analytic Tools User Testing Research Software Feedback Software 91

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 80

Customer Experience Feedback Software Analytic Tools Data Visualization 80

Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. Drive positive WOM. But what does it even mean to delight customers? Customer delight is consistently exceeding your customer’s expectations across the entire journey.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Userpilot

MARCH 7, 2024

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. What is user engagement?

Analytic Tools 90

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 90

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 76

Feedback Software User Testing Customer Experience User Friction 76

Userpilot

MARCH 16, 2022

Which customer onboarding metrics can you use to track the success of your onboarding efforts? Customer onboarding can be tricky. There is always the possibility that something will go wrong, making your users leave or downgrade. Customer onboarding not only helps users reach their Aha!

Onboarding KPIs 88

Onboarding KPIs Customer Experience Analytic Tools Feedback Software 88

Userpilot

JANUARY 8, 2024

Effective user onboarding drives new users to the activation point and improves adoption rate. Align your onboarding process with your branding to reduce user friction. Collect customer data with your welcome screen to personalize the experience for potential customers.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Customer Feedback 52

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 96

B2B User Testing Research Software Analytic Tools 96

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. Definitely not!

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. For example, run A/B and usability tests.

Analytic Tools 94

Analytic Tools Feedback Software UX Data Visualization 94

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. Who is a product marketing manager?

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Product Talk

JANUARY 31, 2024

Leann says she “stumbled into product by accident,” but her educational background (a PhD in I/O psychology) allows her to bring scientific subject matter expertise to her role as product manager. Luckily, this story ends on a more positive note. To begin his continuous discovery journey, Sebastian wanted to get access to customers.

Product Research 223

Product Research Reporting Tools Feedback Software Customer Communications 223