Revulytics

JULY 12, 2019

For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. With detailed usage data in hand, your marketing team has precise points to address in educational content. See Usage Patterns Through Clear and Discernible Data Insights.

Analytic Tools 73

Analytic Tools Data Visualization Reporting Tools Education 73

Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

The Product Coalition

MAY 2, 2023

By embracing the clarity and curiosity of a kindergartener, you also unlock opportunities to form genuine connections with educators. Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

The Product Coalition

JANUARY 25, 2024

We also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment. Users ask Siri questions and have conversations with it via a messaging environment. This ensures a smoother academic journey for students, promoting accessibility and efficiency in educational institutions.

Artificial Inteligence 135

Artificial Inteligence Reporting Tools Feedback Software Research Software 135

Userpilot

APRIL 22, 2024

Using targeted in-app messages to guide users through key features effectively. Providing educational content to keep users engaged and informed. Then create small, concise messages to educate customers about each of these features. Introducing secondary features to exceed expectations and customer satisfaction.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. No platform existed for B2B companies looking to make educational content available to customers.

Education 40

Education Vision Customer Experience Differentiation 40

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Relevance is the lynchpin to strong messaging.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Educational webinars showcase new ways to leverage the product, fostering an engaged user community and generating new leads.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. At Intercom, our Support Ops and Product Education teams work hand-in-hand to deliver proactive support to our customers.

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

MAY 8, 2023

Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market. Product positioning Correct product positioning can be a make-or-break point of failure for SaaS applications.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

The Product Coalition

MARCH 3, 2024

Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

The Product Coalition

MARCH 24, 2021

Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management. Was the message was aimed at me, the parent?

Product Management 114

Product Management Product Manager Product Research Banking 114

Alchemer Mobile

DECEMBER 8, 2022

Ideally, the Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner. When someone gives feedback (whether negative or positive), it’s critical to follow up.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

JANUARY 15, 2024

Serious and formal tones are out; conversational and positive tones are in. Reassure users by sending a success message to show that you care. UX copy takes on many shapes, such as error messages, call-to-action buttons, tooltips, and pop-up modals. Use positive language : In-app help sometimes sounds technical and cold.

UX 104

UX Customer Experience User Testing User Friction 104

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. In Userpilot, you can use AI to create microcopy for in-app messages and onboarding flows. For example, run A/B and usability tests. Get the demo to see how!

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

JANUARY 8, 2024

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 6, 2021

Mural uses loading screens to educate users about the app. WeTransfer uses loading pages to support creative work and educative content (WePresent). Slack's loading page reinforces product positioning using team quotes. reinforce your product’s positioning. educate users on how to use your app more effectively.

Research Software 98

Research Software Customer Experience User Testing Data Visualization 98

Userpilot

MARCH 7, 2024

Webinars not only educate existing users and keep them engaged but also attract potential customers seeking a solution to their problems. User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. That's one way to explain the term.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Gainsight

JANUARY 18, 2024

How’s Customer Education a Gamechanger in Customer Experience? Instead of sending consumers a multitude of advertising messages, consumers are searching for, finding, and consuming content to directly answer urgent questions and to fulfill their immediate needs. Customer Education is about formalizing that.”

Education 52

Education Customer Experience Data Visualization Advertising 52

The Product Coalition

NOVEMBER 1, 2022

As the Pushwoosh Team has determined , behavior-based communications have 7x higher CTRs than broadcast messages and lead to 30x higher in-app engagement and 25x conversion into target action. Before arriving at these points, a user has absorbed the educational information you delivered and seen the value of your app in theory.

Customer Experience 138

Customer Experience User Testing Customer Feedback Analytic Tools 138

Userpilot

MAY 1, 2024

Positive Culture : The community should have a welcoming and inclusive atmosphere where all members feel valued and respected, enhancing communication with the target audience and encouraging brand loyalty. Determine whether your community will focus on support, education, networking, or a mix of these elements.

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

APRIL 3, 2024

” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. You can then refine your strategy, avoiding common pitfalls and capitalizing on proven tactics to bolster your product’s position in the market.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

OCTOBER 21, 2022

High customer confidence leads to repeat purchases, increased customer lifetime value , and positive word-of-mouth. Build trust by offering free educational materials for customers and showing them that you care about their experience, not only their wallets. Offer free educational resources. Evernote’s loyalty program.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Alchemer Mobile

AUGUST 31, 2023

In-app messages like Alchemer Mobile’s Love Dialog and Notes provide direct channels to communicate with users in real-time. By delivering valuable content through your app, you position your business as a trusted source of information in your industry.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

The Product Coalition

MARCH 11, 2024

Duolingo , the gamified language learning app, has revolutionized accessibility in education. Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. This fosters a sense of community and friendly competition.

Research Software 105

Research Software Reporting Tools Artificial Inteligence Customer Experience 105

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. Offer custom educational resources based on user behavior – for example, if a user hasn’t tried an important feature, encourage them to watch a webinar explaining its value.

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

OCTOBER 6, 2023

Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. Plan and execute a marketing strategy for each stage that involves the goal, the digital marketing channels, the messaging, the content formats, and the action you want your prospects to take. Consideration stage (MoFu).

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

DECEMBER 19, 2022

Educate users to drive customer success. Use popups, tooltips, and other forms of in-app messaging to prompt feature discovery and adoption. Here are two steps on how to achieve that: Drive positive word of mouth. Avoid friction like unclear messaging, long forms, etc. A simple welcome message to get users started.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Alchemer Mobile

MARCH 11, 2021

But what more advanced product experts understand is that when collected from the right people at the right time and in the right place, mobile customer feedback is invaluable (whether it’s negative, positive, or neutral). Message centers. Message center. A message center provides a two-way conversation channel to do just that.

Feedback Software 173

Feedback Software User Testing Customer Feedback Customer Experience 173

Userpilot

DECEMBER 19, 2022

Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time. Find your brand positioning. You need an optimized website with all the information necessary to make an educated purchase decision.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Alchemer Mobile

JUNE 20, 2019

Not only did the company respond to each and every message across different social media channels, it also provided their customers with immediate help by paying for replacement vehicles and covering the other expenses incurred as a result of the issues they had with their cars. But placing the blame on the customer is a bad strategy.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Userpilot

SEPTEMBER 14, 2023

Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments. You can also use other forms of personalized messaging to boost engagement. Tracking how different groups of customers are behaving can help you identify power users and inactive ones. Create content (i.e.,

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

Alchemer Mobile

JULY 23, 2020

Identify Issues with Customer Education and Adoption. You can fill gaps in customer education and product adoption. Are your marketing campaigns doing enough to educate your customer base about it – especially if it’s new? What messaging is working best? Why aren’t more people using your curbside service?

Feedback Software 130

Feedback Software Product Research Customer Experience Customer Feedback 130

Userpilot

OCTOBER 1, 2022

Notification UX design best practices: Make notifications valuable by sending the right message to the right user at the right time. Split users into multiple user segments and create dedicated in-app messaging to personalize the user experience for each segment. For example, when you send a message to a friend on WhatsApp.

Customer Experience 98

Customer Experience User Testing User Experience Customer Feedback 98