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Value Engineering and Build vs. Rent

Mironov Consulting

 And calling out the need for some honest discovery before we embark on major engineering efforts. We want to invest our always-scarce development efforts in work that truly matters to our customers, or where only we can do what’s necessary.  So and then the next.

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Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

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Hiring Enterprise Sales Teams Ahead of Product/Market Fit

Mironov Consulting

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Yet it’s the first KPI proposed by many exec teams.

B2B 118
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In Scope for My Role?

Mironov Consulting

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.    Some are top-down command-and-control, others are freewheeling or consensus-driven or chaotically leaderless or run by a CEO who had a bad childhood.  Share job links widely. 

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Understanding Enterprise Product Companies

Mironov Consulting

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. . $50/year B2C, SMB and Enterprise companies not only behave differently, they are structured differently. What’s B2B?