The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

Modus Create

JANUARY 10, 2023

Modus Create has acquired Clarisoft , a Romanian software engineering company with deep expertise in custom product development for enterprises. Also joining Modus will be 40 senior engineers, designers, and project managers. . We kick off 2023 with an excited update! Fifth Acquisition in 12 Months.

Software Engineering 98

Software Engineering Engineering Automotive Healthcare 98

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Enterprise sales cycles are 6-18 months, with dozens of touches and contributions from every department.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

Mind the Product

SEPTEMBER 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”.

Enterprise 141

Enterprise Customer Feedback Customer Experience Reporting Tools 141

Modus Create

AUGUST 24, 2023

Greg Sterndale, formerly CEO of Promptworks ( acquired by Modus in 2022 ), will take the new role of VP, Strategy Practice Lead, for our Digital Strategy Practice. We assess crucial digital initiatives, such as the product portfolio, security, and cloud strategy. Product development is risky!

Strategy 98

Strategy Development Software Engineering Artificial Inteligence 98

eG Innovations

MAY 26, 2022

How to Leverage Role-Based Access Control (RBAC) in eG Enterprise to Improve Security and IT Ops Efficiency. eG Enterprise is a single pane of glass that provides monitoring and oversight of every layer and tier of your IT infrastructure. RBAC in eG Enterprise: How it Helps? Custom Roles.

Enterprise 52

Enterprise Reporting Tools Data Visualization Customer Feedback 52

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Modus Create

JUNE 7, 2022

This empowers developers, engineers, and operators to become experts in a curated suite of technologies rather than generalists in a large collection. It is far easier to attract new engineers to your organization with modern technologies than obsolete ones. Divest from applications that you can replace with third-party SaaS products.

Enterprise 98

Enterprise Technical Review Customer Experience Software Review 98

The Product Coalition

JULY 6, 2023

Think of software engineers within a company starting to recommend the version control tool they enjoy using the most or customer success members vouching for a new CRM (customer relationship management) tool. Of course, Zoom was able to monetize this interest with its enterprise offerings ultimately successfully.

Research Software 112

Research Software Feedback Software User Testing Product Research 112

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

Roy Madden

APRIL 4, 2022

The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine. Feedly’s AI Engine (Leo) automatically tags key market intelligence concepts. Market Intelligence.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Product Management Unpacked

MAY 27, 2021

After nine years working as a systems engineer, applications engineer, software engineer and finally, a lead data engineer, Debashish Sasmal was ready for his next strategic move. UPMC Enterprises Provides Deep Insight Into Product Management. I realized that I wanted to expand my focus into product management.”.

Healthcare 146

Healthcare Technical Review Product Management Product Manager 146

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Yet, CS teams can and should start onboarding before an enterprise client comes on board, using all the information available.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

Gainsight

OCTOBER 14, 2022

This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight. Hayer and Van Lew sat down with Chris Bohle, Director of Value Consulting and Strategy at Gainsight, to talk about all things ROI—specifically how customers see a return on their investment in your solution. That’s the groundwork of it.”

User Friction 52

User Friction Engineering Customer Experience User Testing 52

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Gainsight

SEPTEMBER 21, 2022

Digital Customer Success (DCS) is becoming table stakes, as SaaS organizations of all sizes look to their own customer base to build an efficient, durable growth engine that can withstand this market and position them for future success. . Learn how to implement your Digital Customer Success strategy. via GIPHY.

Analytic Tools 52

Analytic Tools Customer Experience Engineering Data Visualization 52

Intercom, Inc.

MARCH 16, 2022

“The secret to Intercom’s success in this realm is simple: years of consistent, careful, and multi-faceted cultural, organizational, and engineering work”. The secret to Intercom’s success in this realm is simple: years of consistent, careful, and multi-faceted cultural, organizational, systems and software engineering work.

Software Review 118

Software Review Technical Review Systems Review Management 118

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Product Warrior

SEPTEMBER 10, 2016

Reviewing product strategy to design a growth engine for established business is a common ask of product leadership, although few businesses achieve it. This post shows you where do you start so you can design powerful and successful growth engines? Served Needs , what needs of consumer do you not serve?

Engineering 45

Engineering Strategy Software Review Workshop 45

ProductPlan

APRIL 12, 2022

Slack’s product strategy put it on a trajectory for success. So far, Salesforce only plans to add the messaging app to its enterprise software suite without immediately changing Slack’s functionality, branding, or leadership. Let’s explore the company’s product strategy to see what makes it different.

Feedback Software 52

Feedback Software Analytic Tools Research Software Product Strategy 52

UX Planet

MARCH 2, 2024

A success story of an enterprise design system establishment, rollout and implementation at a multinational insurance company Managing design at scale, achieving a level of design consistency and quality. In my 10+ years of career at our company, I have never seen the global enterprise speaking a single language of XYZ design and ABC UI kit.”

Feedback Software 77

Feedback Software Systems Review CTO Coach Data Visualization 77

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

ProductPlan

MARCH 29, 2023

It doesn’t make much sense for the product team to own the research and strategy, disappear during the launch phase and come back to analyze the success. Putting all the pieces together: Your roadmap strategy and a successful product launch What if your launches were all in one place, and they tied directly into your roadmap strategy?

Product launches 52

Product launches Roadmap Research Software Strategy 52

Userpilot

MARCH 9, 2023

He immediately cracks us up with the way he introduces his business: “We’re like Netflix for Engineering Calculations. But not every engineer gets to discover the calculators they’re looking for – and drops off before getting their job done. Looking for the best tool to improve your new User Activation? Search no more!

Customer Experience 52

Customer Experience Engineering User Testing Onboarding KPIs 52

Userpilot

SEPTEMBER 14, 2023

Technical product managers build products with strong technical or engineering elements. A strategic product manager is responsible for developing long-term product vision and strategy. Product marketing managers develop product positioning , messaging , and differentiation strategies. Developing and prioritizing ideas.

Research Software 91

Research Software Analytic Tools Feedback Software Product Research 91

eG Innovations

JUNE 21, 2022

Circular IT and Zero Waste Strategies are vital goals for eG Innovations. Circular IT is built on a culture of sustainability and developing a sustainable business model, eliminating waste within business processes and resource usage within the wider context of climate change, zero carbon strategies, and pollution concerns.

Reporting Tools 52

Reporting Tools Data Visualization Artificial Inteligence Strategy 52

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 81

Research Software Enterprise User Testing Workshop 81

The Product Coalition

JANUARY 27, 2024

That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority. The good news is that many carbon account software vendors serve enterprises and government organizations.

Analytic Tools 137

Analytic Tools Research Software Reporting Tools Software Review 137

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. In the define stage, you are planning the MVP by sharing your vision with your engineering and product design counterparts. A day in the life of Kevin Wei, an enterprise product manager.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90