Remove Enterprise Remove Finance Remove Positioning Remove Product Marketing
article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 147
article thumbnail

Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Large enterprise companies with better access to capital can afford to have longer payback periods.

article thumbnail

The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Using Apptentive Notes, you can follow up with a group of variant participants to let them know that the functionality they tested in beta is now generally available in your product. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

article thumbnail

The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

Since CS has become a lifeline in tech’s current economic state , I wanted to help standardize the CCO position by creating a helpful starting point: a canonical CCO job description. It’s quite expansive—the ideal job description will have responsibilities tailored to your unique asks for the position. Bob Stoneking, and Vineet Puri.