Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
The Product Bistro
DECEMBER 11, 2018
I will be joining Open Text, a leader in Enterprise Content Management as the Senior Product Line Manager for the RightFax product line. Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. Where am I?
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Pragmatic Marketing
AUGUST 20, 2019
“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
Intercom, Inc.
APRIL 4, 2019
But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one.
Userpilot
SEPTEMBER 2, 2022
The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. It’s a great option for enterprises since it’s SOC 2 Type II certified and offers robust features for enterprise needs. Specializes in sales and marketing.
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? My approach is super tactical.
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