Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Companies in the foreign exchange markets make a lot of money.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JUNE 15, 2022

Product teams often fall into the trap of spending most of their time on the core functionality of the products they’re building. Without an accessible onboarding process , customers may never reach the stage where they can use the game-changing features your team has worked so hard to build, making outcomes difficult to achieve.

User Testing 194

User Testing Customer Experience Weak Development Team Customer Feedback 194

Mironov Consulting

JUNE 28, 2018

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

NOVEMBER 2, 2018

But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience. Good estimation and busy technical team are the keys to success. What to do?

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

BrainMates

MARCH 6, 2023

Unlock The Power of Product-Led Teams By MARTIN NORTH With organisations debating and adopting competing strategies such as Sales-Led, Marketing-Led, or Customer-Led, learning about the benefits of being Product-Led might seem like an unnecessary distraction. However, companies that become Product-Led have 2x enterprise value, a 1.8x

Weak Development Team 52

Weak Development Team Product Research Data Visualization User Testing 52

The Product Coalition

JANUARY 5, 2023

Dark periods are when a product team knows what to design and develop and go about doing it, but the work has yet to be exposed to users in any significant way. Product dark periods are when a product team’s commitment and culture are tested. Developers will be knocking out cards. The dark periods are challenging.

Customer Experience 113

Customer Experience Weak Development Team User Testing Customer Feedback 113

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Expect account-level distrust, bad blood, and a search for who’s to blame.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Split

MAY 31, 2022

When teams embrace testing, they’re more innovative, agile and in sync with ever-changing customer needs. Experimentation also reduces risk, because teams know how the product will be received before it’s rolled out. In reality, there’s no reason why teams can’t adopt some simple tools to start experimenting today.

Customer Experience 52

Customer Experience Enterprise Weak Development Team Systems Review 52

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. If there’s customer adoption , developers generally will come. Short on time?

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

BrainMates

AUGUST 22, 2019

A veteran product leader with more than 30 years’ experience in software Product Management in Silicon Valley, Rich spent about 15 years working for well-known companies building enterprise software. Don’t tolerate bad management if it’s making you miserable. It’s more about marketing than selling.”.

Weak Development Team 77

Weak Development Team User Testing Product Management Product Manager 77

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. Product-market fit is about meeting the market’s demand by iterating the product, while customer fit is about attracting the right customers.

User Testing 81

User Testing Feedback Software Analytic Tools Customer Experience 81

Userpilot

MAY 26, 2024

It enables product teams to create, implement, and test personalized in-app onboarding experiences. Uncover weak spots of your product and bottlenecks that disturb the customer journey. NPS surveys in Whatfix NPS surveys are a tried-and-tested way of measuring customer loyalty and advocacy. You’re on a budget.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mironov Consulting

MAY 24, 2022

Everywhere I go, I see massive amounts of product waste : development work delivered on time/on budget that doesn’t drive sales or customer satisfaction or business improvement.  Yet  Project teams that ship v1.0  Yet somehow we don’t see this waste, or mis-attribute it to engineering process problems.

Product Research 143

Product Research Reporting Tools Technical Review Onboarding KPIs 143

Userpilot

MAY 26, 2024

It enables product teams to create, implement, and test personalized in-app onboarding experiences. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth. Chameleon is a product adoption platform. You’re on a budget.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

MAY 12, 2024

TL;DR Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement. It allows your team to see every moment of the customer experience clearly, so you can make changes that work. Let’s dive in! In addition, it lets you explore data freely without using SQL.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. The first stage is building an organic growth engine.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mironov Consulting

MAY 16, 2020

A topic that’s come up several times recently in my product leader coaching sessions: how much to delegate to the (individual contributor) product managers on our teams – including different ways of building product skills and balancing personal empowerment against good results. ” But we need good results, not just less work for me. .”

Weak Development Team 145

Weak Development Team Product Research User Testing Customer Experience 145

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One On either side, it’s easy to assume bad intent or have this get personal.  Almost

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Userpilot

MAY 26, 2024

Uncover weak spots of your product and bottlenecks that disturb the customer journey. Userlane for customer feedback Userlane enables teams to collect user feedback and enhance product experiences through basic survey functionality. Make your customers voices heard and acknowledge them that they are important to you.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Mironov Consulting

FEBRUARY 28, 2024

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.    Lately, I’m calling this permission to stay focused.

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 137

B2C B2B User Testing Feedback Software 137

Userpilot

JANUARY 27, 2022

Small SaaS businesses typically go for a 5-7% rate, while enterprise businesses maintain churn rates of less than 5%. Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Whether a churn rate is good depends on the size of the SaaS business. What is a good churn rate?

Feedback Software 87

Feedback Software Analytic Tools User Testing Onboarding KPIs 87

Userpilot

MAY 22, 2024

It enables product teams to create, implement, and test personalized in-app onboarding experiences. The solution makes it possible for teams to onboard, engage, and retain users without needing coding skills to create these in-app experiences. Uncover weak spots of your product and bottlenecks that disturb the customer journey.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Mironov Consulting

MAY 18, 2024

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.    Some are top-down command-and-control, others are freewheeling or consensus-driven or chaotically leaderless or run by a CEO who had a bad childhood.  Share job links widely. 

Technical Advisors 65

Technical Advisors Technical Review Weak Development Team Product Research 65

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Crazy Egg – the best digital analytics tool for A/B testing.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Crazy Egg – the best digital analytics tool for A/B testing.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Crazy Egg – the best digital analytics tool for A/B testing.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Crazy Egg – the best digital analytics tool for A/B testing.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Crazy Egg – the best digital analytics tool for A/B testing.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

The Product Coalition

MARCH 29, 2018

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Mironov Consulting

DECEMBER 17, 2023

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”    The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    Far away.    Hard to see. 

Customer Communications 117

Customer Communications Reporting Tools Artificial Inteligence User Testing 117

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Userpilot

MAY 12, 2024

Heap is one of the most sophisticated product analytics tools available in the market. Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52