Mobile App KPIs: The Top Metrics to Measure App Performance
Alchemer Mobile
DECEMBER 27, 2022
This metric can be impacted by bugs, ad campaigns, recent events, and more. It is an indispensable KPI because it indicates how many of your users have stayed loyal. . This metric is difficult to grow organically; therefore, retention numbers should be a major KPI from day one. Churn rate is the opposite of retention rate.
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