Intercom, Inc.

MARCH 23, 2022

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event.

Customer Communications 220

Customer Communications Events Data Visualization Customer Experience 220

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 88

Product launches User Testing Product Research ChatGPT 88

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 85

Product launches User Testing Feedback Software Research Software 85

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 81

Feedback Software Research Software Analytic Tools Product launches 81

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. For example, industry events, the holiday season, etc.). Is Product Launch Management Necessary?

Product launches 40

Product launches Customer Experience Management Management 40

The Product Coalition

MAY 3, 2021

That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers , and find ways to step up your SaaS product.

Product launches 124

Product launches Feedback Software Research Software User Testing 124

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches 59

Product launches Data Visualization User Testing Customer Experience 59

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. find value differently in your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Intercom, Inc.

MARCH 29, 2022

We’re fresh from our first virtual global event, New at Intercom. We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. What follows is a lightly edited transcript of the event. Beautiful design, heavily focused on productivity and on power.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

Good Product Manager

APRIL 28, 2019

Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make.

Events 74

Events Product Research Product Management Product Manager 74

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 91

Product Research User Testing Customer Feedback Research Software 91

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Promoting products and/or improving sales. Moreover, in corporate events, there are no second chances.

Events 70

Events Marketing Customer Experience User Testing 70

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Promoting products and/or improving sales. Moreover, in corporate events, there are no second chances.

Events 70

Events Marketing Customer Experience User Testing 70

Good Product Manager

APRIL 28, 2019

Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make.

Events 60

Events Product Research Product Management Product Manager 60

The Accidental Product Manager

NOVEMBER 13, 2017

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. However, over at Samsung this is exactly what their product managers did only to have their baby burst into flames and come home.

Product launches 56

Product launches Naming Customer Experience Branding 56

Userpilot

NOVEMBER 14, 2022

Are you wondering what behavioral product management is? Or how behavioral product managers are different from traditional product managers ? Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 80

Split

MARCH 20, 2024

A streamlined release management process is imperative for mitigating deployment risks and accelerating software delivery. All too often, releases turn into stressful events, fraught with last-minute surprises that disrupt business processes. What is the Release Management Process Flow?

Release Management 52

Release Management Reporting Tools Analytic Tools Feedback Software 52

Userpilot

NOVEMBER 20, 2022

A marketing roadmap is a structured timeline of events that communicates the marketing objectives and action plan. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion.

Onboarding KPIs 94

Onboarding KPIs Roadmap Marketing Feedback Software 94

Gainsight

NOVEMBER 9, 2020

Every part of the company is involved because we want to ensure what’s going into the market is aligned to what’s being told to prospects by sales teams, success managers, and professional services. Seismic launches on a quarterly rhythm, which they switched to so they could bundle many features into cohesive launch stories.

Product launches 59

Product launches Customer Experience Webinar Messaging 59

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

Product Research 87

Product Research Feedback Software Research Software Product Marketing 87

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management?

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Product Innovation Educators

MARCH 25, 2019

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.

Presentation 72

Presentation Events User Testing User Friction 72

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Um, but yeah, it was, it was is a super great event. It's just not.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Um, but yeah, it was, it was is a super great event. It's just not.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 89

Product Marketing Onboarding KPIs User Testing Marketing 89

Mixpanel

MAY 9, 2024

Users aren’t very adept at predicting their own futures (consider any given New Year’s resolution) and having analytics allows product teams to dig deeper than human-error-prone surveys and user interviews. Hyper-detailed data leads to better product design and iteration decisions. Using product launch analytics will help you do that.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Managing change with users and stakeholders. Troubleshooting a poor product launch.

Customer Experience 116

Customer Experience Product Research User Testing Entertainment 116

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 95

Research Software Onboarding KPIs Product Research User Testing 95

Userpilot

OCTOBER 6, 2022

What is data product management? How is it different from product management ? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning. What are data products?

Data Visualization 94

Data Visualization Customer Feedback Analytic Tools User Testing 94

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. Then she decided to acquire technical skills in web development to get closer to the product development process. Within two years, Negar was promoted to Marketing Manager. Negar attended a speed-interviewing event hosted by Lighthouse Labs.

Technical Advisors 111

Technical Advisors Reporting Tools Technical Review Customer Experience 111

ProductBoard

DECEMBER 10, 2019

And my, has it been eventful for the productboard team. This year, we celebrated a new product launch, grew to 100 employees across Prague and San Francisco, and enjoyed a memorable team retreat in Barcelona. It’s hard to believe that 2019 (and the decade) is almost over.

Blog 96

Blog Product Management Product Manager Product launches 96

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Research Software Product Marketing 94

Intercom, Inc.

OCTOBER 12, 2022

At Intercom, we’re committed to building a product that enables businesses to offer a world-class, personalized customer experience. As the world of customer support evolves, our product evolves alongside it. . Tickets makes it easier for your team to provide efficient, personal support while maintaining a manageable workload”.

Customer Experience 138

Customer Experience Inbound Customer Satisfaction Product launches 138