Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. There are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key. So what should you do instead?

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

OCTOBER 21, 2021

This is why things like guerilla marketing came to be in the first place. In any case, if you’re one of the underdogs in your industry hoping to gain a firm footing as an entrepreneur with a vision, you’re reading the right article. link] Guerilla Marketing The first thing on our list is guerilla marketing. Remember?—?business

Marketing 141

Marketing Vision Article Branding 141

Business of Software Conference

MAY 9, 2022

How are vision, strategy, and positioning related? In a startup there’s a vision of where we think the company is going to be in like 5-10 years. It’s based on where we think the product and market will be at that point. The pitch for a VC is oriented around this vision of a future state. Vision and Strategy.

Vision 52

Vision Positioning Strategy User Testing 52

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

Events 88

Events Feedback Software Technical Review Systems Review 88

Intercom, Inc.

MARCH 24, 2022

But the technology, market, and customer needs have evolved since then, and for businesses to thrive, they need next-generation tools that are purpose-built to meet these evolving needs. Read more about the highlights of New at Intercom and watch the full recording of the event here.

Vision 221

Vision Events Technology Strategy 221

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 8, 2024

Digital transformation helps businesses automate processes, improve efficiency, and innovate faster, allowing them to outmaneuver competitors and capture market share. Digital transformation fosters agility by enabling businesses to adapt quickly to changing market conditions, customer preferences, and new technologies.

Enterprise 123

Enterprise Research Software Feedback Software Strategy 123

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends. Product-market fit (PMF) surveys allow growing SaaS companies to see if their product is meeting market needs and expectations.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Userpilot

MAY 7, 2024

Mailchimp : It’s an intuitive email marketing platform that helps create, send, and analyze email campaigns with features like automated emails and AI marketing assistants. Increases flexibility : Teams can quickly adapt to market changes or customer feedback. Offers flexible pricing based on the number of tasks. No user limits.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Software Review 105

Lenny Rachitsky

MARCH 3, 2024

At various times he has been the engineering director overseeing Events, Places, Photos, Videos, Timeline, Privacy, and more. The experience of building Facebook’s News Feed is a great lesson on the importance of having conviction in your vision, even when faced with initial resistance.

CTO 84

CTO User Testing Analytic Tools Research Software 84

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. I love the quote, ‘Be stubborn on vision, but flexible on details.’

Product Research 235

Product Research Product Management Product Manager User Testing 235

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mixpanel

FEBRUARY 27, 2023

We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible for companies of all sizes to get started with product analytics. And with our new Error Forgiveness Forever policy, we won’t charge at all for events that were tracked by mistake.

Analytic Tools 111

Analytic Tools Customer Experience User Friction Events 111

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Create your vision and positioning 4. The SaaSy waters, as they’re sometimes (never) called, can get murky.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

SEPTEMBER 14, 2023

Nike’s Vision: .Swoosh Nike’s vision with .Swoosh Engaging in discussions, exploring virtual marketplaces, and attending real-life events organized by Nike and the .Swoosh Exclusive Access: Real-Life Events and New Project Releases As a member of the .Swoosh ∘ Navigating .Swoosh: Swoosh: Dollars and Beyond ∘ .Swoosh

Feedback Software 78

Feedback Software Customer Feedback Data Visualization User Testing 78

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Strategic value is about aligning features with the company’s vision and long-term goals. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. Ready to dive in to learn more? A roadmap example.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. Finding the product-market fit. Follow product vision. First, it delays the product launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

ProductPlan

AUGUST 10, 2023

Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. The product vision defines where the business wants the product to be.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? feature usage), digital marketing data (e.g., These need to be in line with your product vision and should give teams a clear focus on what to achieve and how.

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

DECEMBER 28, 2020

Align on vision, goals & partnership value Understanding each parties strategic vision, goals and challenges will enable you to create relationships that deliver more mutual value. Don’t think of strategic alignment as a one time event. are you helping them enter a new market or develop a new product?

Feedback Software 176

Feedback Software Technical Review Technology Systems Review 176

Ronke PM

APRIL 11, 2024

While product teams and their multidisciplinary partners may have a clear vision for the product, customer, and business outcomes, they still need to validate these visions and ensure that customers and prospects will desire the new feature or product. Why is Customer Feedback Important? Gathering customer feedback is invaluable.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Product Innovation Educators

JUNE 21, 2021

Teams meet frequently and communicate, and the vision and work are visualized using Scrum. Facilitated acceleration events are also impactful. A Market Requirements Event prioritizes product requirements in one to three days, rather than the months this process usually takes.

Development 95

Development Customer Experience Differentiation Events 95

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Roman Pichler

JULY 6, 2021

This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a product strategy including market and user research. It means that you don’t have to worry about getting up to speed with new markets, competitors, and products.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

The Product Coalition

JUNE 9, 2023

Foster mutual understanding by painting a shared vision of the future and the results achieved. It’s a way of selling your vision to stakeholders, inspiring your team, and ensuring everyone is on the same page and moving in the same direction. The first draft of a roadmap shows your dream and vision for the product.

Roadmap 119

Roadmap Data Visualization Customer Experience User Testing 119

Userpilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision. These include: Paths – to identify and track all the possible sequences of user actions leading up to or following an event.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

The Product Coalition

JANUARY 31, 2023

Any vision one might have for the product will never lift off the ground unless the entire team buys in and signs off on it. These questions are usually asked by senior management, engineering teams or sales/marketing teams — mostly internal stakeholders. Overcommunication always helps in events when you’re unable to meet a deadline.

Customer Experience 119

Customer Experience Management Management Agile 119

Roman Pichler

MAY 11, 2021

While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests. Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details.

Weak Development Team 328

Weak Development Team Product Research User Testing Customer Experience 328

ProductPlan

JUNE 8, 2021

By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Actionable.

Product Research 97

Product Research User Testing Research Software Feedback Software 97