Feedback Software Handbook Marketing Strategy 
Intercom, Inc.
DECEMBER 10, 2018
All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. What is in-app marketing, anyway? What is in-app marketing, anyway? Why you need an in-app marketing strategy.
Lenny Rachitsky
APRIL 14, 2024
Brought to you by: • Orb —The flexible billing engine for modern pricing • Eppo —Run reliable, impactful experiments • Paragon —Ship every SaaS integration your customers want — David DeSanto is the chief product officer of GitLab, which is the largest remote-only company in the world.
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Userpilot
MARCH 18, 2021
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.
The Secret PM Handbook
AUGUST 22, 2016
Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals.
The Product Coalition
JANUARY 11, 2023
PMs should have some design intuition, be able to give useful feedback, and understand how design elements such as color and type contribute to the user experience. They work with various departments, including design, engineering, sales, marketing, etc, to understand customer needs and create solutions that improve the customer experience.
Lenny Rachitsky
APRIL 18, 2024
Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges. However, despite the positive feedback and validation, they can become difficult to pivot away from once their limitations become apparent. But if there are still untapped ideas, persevere and try them first.
The Product Coalition
OCTOBER 22, 2018
It was called: F Customer Feedback Video will be available soon too. F Customer Feedback Hello, I’m Hannah Chaplin the CEO at Receptive. However, customer feedback is actually a huge opportunity for your business. You might not know it but a ton of customer feedback is probably trapped in your organization?—?spread
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