Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Lenny Rachitsky

APRIL 18, 2024

If your venture struggles and innovative strategies are exhausted, consider pivoting. Companies like Brex and Segment thrived after significant pivots that drew on founders’ prior experiences and insights gained from initial concepts. But if there are still untapped ideas, persevere and try them first.

Startups 87

Startups Feedback Software Crowdsource Customer Feedback 87

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Product Cafe

JANUARY 18, 2024

He is a key advisor and speaker known for his product strategy insights. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. These are just 7 from our comprehensive list of 24 product folks.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. Strategy/Methodology. Why is this so good?

Customer Experience 150

Customer Experience Data Visualization Framework Article 150

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Lenny Rachitsky

APRIL 7, 2024

Document improvement: Approximately 30% of users utilize ChatPRD to enhance existing specs, PRDs, strategy docs, or roadmaps, indicating its effectiveness in refining and iterating on initial project documentation. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

User Testing 55

User Testing Customer Feedback Feedback Software Customer Experience 55

Intercom, Inc.

DECEMBER 19, 2018

Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Des Traynor, Co-founder and Chief Strategy Officer. Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. Builder beware: marketing tension in product-first companies. On Marketing. The best of the blog. Talk to these people.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Product Innovation Educators

APRIL 10, 2023

He has a Masters of Product Design and Development from Northwestern University and teaches Innovation Strategy internationally. This allows you to create very good market fit. He has a Masters of Product Design and Development from Northwestern University and teaches Innovation Strategy internationally.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

Gainsight

APRIL 21, 2022

You will learn everything from utilizing product analytics and product adoption strategies to career advice for Product Management professionals. . 5 Tips for Building a Best-in-Class Product-Led Growth Strategy. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Product Experience .

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

JANUARY 11, 2023

Product Managers play a crucial role in establishing the strategy and roadmap for a company’s products and leading cross-functional teams in the design, development, and launch of the products. One good source I found from The Facilitator’s Handbook: 24 Design Sprint Tips.

Feedback Software 104

Feedback Software Research Software User Testing Technical Review 104

Gainsight

APRIL 13, 2022

In traditional sales models, customer acquisition costs were mostly used to decide if the amount of money you were spending on marketing or direct advertising was paying off. How do product-led strategies lower customer acquisition costs? So, what’s the connection between product-led strategies and customer acquisition costs?

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

Userpilot

NOVEMBER 3, 2022

In the market to build a support center for customers? The information included in this knowledge base varies, depending on the company, audience, and customer communication strategy. GitLab’s Handbook combines multiple internal departments. Give customers easy access to information by using tags and having a search function.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Data Visualization 98

Gainsight

JUNE 17, 2022

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . How do product-led strategies contribute to business growth? . Want to learn what data to start keeping track of for PLG?

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Research Software 52

Product Innovation Educators

JULY 17, 2023

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. There are many risks and uncertainties like the supply chain, market size, and expected profitability. 7:38] What advice do you give leaders about making strategic decisions?

Telecommunications 94

Telecommunications Research Software Feedback Software User Testing 94

Gainsight

NOVEMBER 10, 2021

Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. . Strap in for a full look at the role of product-led strategies along with how to use analytics to drive product-led success. . Ready to launch your product-led growth plan?

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Feedback Software 52

Innovatemap

DECEMBER 19, 2022

LOVED: How to Rethink Marketing for Tech Products. Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Martina Lauchengco. Impact Players. Liz Wiseman.

Books 52

Books Advertising Branding Customer Experience 52

Business of Software Conference

JUNE 25, 2021

If you’re running a software company (or somehow involved in strategy) you’ll be familiar with the conversations and debates about what the “next killer feature (or product)” is going to be. What is Jobs-To-Be-Done? Definition) Free Online Articles and Resources Books about Jobs-To-Be-Done JTBD Masterclasses by BoS.

Framework 64

Framework Research Software User Testing Customer Feedback 64

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. The job of an Advocacy Program Manager is to develop advocacy strategies of the organization and oversee their implementation. Core CSM competencies. Building and using Health scores.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Agile Velocity

MAY 14, 2020

While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. The product or service meets the expectations of the market for usability, reliability, etc. The time it takes to deliver an idea into the market.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Mind the Product

JANUARY 10, 2017

Write a Handbook. For a complete handbook on how to use a certain software product we use Wikipedia’s open source MediaWiki to create our own company Wiki as a knowledge base accessible to anyone within the company. Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company.

Research Software 84

Research Software Analytic Tools Data Visualization Reporting Tools 84

The Product Coalition

AUGUST 26, 2019

As markets become more segmented, companies scale by trying to meet segmented needs. it depends on the product strategy. Define modularity drivers based on company-specific factors such as strategy and financial limitations. It allows for cost savings, much shorter development cycles, and shorter time to market.

Feedback Software 60

Feedback Software Customer Experience User Testing Data Visualization 60

Gainsight

NOVEMBER 10, 2021

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. What is product-led success?

Feedback Software 52

Feedback Software Blog Product Research Reporting Tools 52

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 170

Framework Product Management Product Manager Weak Development Team 170

Intercom, Inc.

JUNE 26, 2019

Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. Invision has a handbook on the principles of animation and a breakdown of animating designs in Keynote. Talks serve many practical purposes. The post So you want to give a Ted talk?

Feedback Software 215

Feedback Software Education Presentation Events 215

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. Strategy/Methodology. Why is this so good?

Customer Experience 170

Customer Experience Data Visualization Framework Article 170

The Product Coalition

OCTOBER 22, 2018

Who comes up with the strategy? Here’s are the places you get product feedback from: Obviously, there is customers then you have teams (feedback from within your organization) and finally, the market. A lot of this feedback will come from sales teams working with prospects and your BAs…where is the market going?

User Testing 60

User Testing Feedback Software Customer Feedback User Friction 60

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s the bad news: If you aren’t relying on a product-led growth strategy, you may end up running against the wind. What is a product-led growth strategy? How is the SaaS market changing?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Strategy 98

DISQO

JUNE 15, 2015

For enterprise product managers, validated learning comes far more rapidly utilizing other strategies. But had he relied on user feedback from prototypes of luxury options after the Model T became a world renowned product, he might not have lost so much market share to Chrysler and GM.

User Testing 49

User Testing Technical Review Data Visualization Customer Feedback 49

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. Major Takeaways: “Customer education activates customer success.”

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. We do a lot of market research. We have to take our solutions to market.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

DISQO

JUNE 15, 2015

For enterprise product managers, validated learning comes far more rapidly utilizing other strategies. But had he relied on user feedback from prototypes of luxury options after the Model T became a world renowned product, he might not have lost so much market share to Chrysler and GM.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

DISQO

JUNE 15, 2015

For enterprise product managers, validated learning comes far more rapidly utilizing other strategies. But had he relied on user feedback from prototypes of luxury options after the Model T became a world renowned product, he might not have lost so much market share to Chrysler and GM.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40