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Managing Manufactured Products: Growth and Decline

Mind the Product

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. Informally or formally, an information exchange will process will occur (S&OP) where the sales forecast data will be used to build and maintain supply chain, capacity, and inventory plans.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities.  So a product manager might have 5% of their time in total for deal-specific sales support.  This is a must-close.”

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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue.

Finance 58