Fractional CTO Industry Marketing Positioning 
Valerian Tech
MAY 30, 2023
This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction.
Usersnap
JANUARY 12, 2022
Well, the CPO position has certainly grown and evolved over time. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. of a Chief Product Officer. It’s the CPO’s job to make sure that impact is positive. Product marketing.
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Intercom, Inc.
JANUARY 31, 2023
Suddenly it seemed that generative AI might transform industries from education to marketing. However, getting from technological breakthrough to useful applications is far from straightforward. Kala Burdo, Owner at Kala Burdo Consulting However, suitability does vary per customer. Great stuff!”
Gainsight
JULY 1, 2022
In the tech industry, competition is driving the adoption of a new growth model. Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. Chief Technology Officer of PX, Gainsight.
TechEmpower - Product Management
AUGUST 21, 2023
At TechEmpower, we’ve conducted more than 50 technical reviews for companies of all sizes, industries, and technical stacks. It provides findings and recommendations intended to foster a mutual understanding between business and software leaders, shedding light on the current state of your technology and your team. Are you ready?
Userpilot
MARCH 7, 2024
So I talked to several female leaders in SaaS – about their experience with breaking into leadership positions in tech startups – what challenges they’ve faced, and how they managed to overcome them. I said, “Mother, you’re right” – and I went to the economics faculty and studied marketing. Frida : “I have 3 kids.
The Product Coalition
NOVEMBER 7, 2019
Simply put, the CTO must choose between (1) staffing an in-house team, and (2) outsourcing the work to an external team. A vendor will do what you ask them to do, even if the requested solution is not optimal or does not meet industry standards or best practices.
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