Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. If it’s an outbound lead, I ask, “Was there something specific in my outreach that piqued your interest?”. What initially piqued your interest?

Product Research 150

Product Research Outbound Inbound User Testing 150

Userpilot

JANUARY 22, 2024

TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. A customer success model is a customer-centric framework focusing on building strong, long-term relationships with customers to help them achieve their desired goals while using your product.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Brian Balfour

AUGUST 3, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

APRIL 18, 2019

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. No, 42% of startups fail because they didn’t solve a market need. Once you’ve figured that out, the software will naturally follow.

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

UX Studio: Product Management

JULY 29, 2021

Only then will the product and marketing teams slowly start to learn from their (very human) mistakes with purely quantitative data they gather from Google Analytics, Hotjar, and Mixpanel. For this purpose, I will borrow the famous AARRR Pirate Metric framework. Of course, some markets are sales-intensive by nature. Conclusions.

Research Software 110

Research Software User Testing Product Research UX 110

Intercom, Inc.

JULY 30, 2018

If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling. From BANT to MEDDIC, which framework should you use to qualify your sales leads? Are there other techniques you use to hit quota?

Inbound 157

Inbound Strategy Outbound User Testing 157

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. The Enablement Team Next, we have the enablement team.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. We also paid a lot of attention to market signals, and we went very bull-ish with no discount policy. Tackling marketing.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. This is part three in a series about 4 Frameworks To Grow To $100M+. A byproduct of that false belief are statements such as: “We are focused on product-market fit right now.

User Testing 90

User Testing Strategy Product Research Outbound 90

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Growth teams can be part of product teams and modify the product to increase growth. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

As a PM, you’re not the expert in how the technology works or how to market it, but instead why it must be built, what jobs it solves for the user, and why it’s the most important thing for you and the team to work on given the constraints. Going into Tesla, I wanted to learn the frameworks and workflows I realized I was missing at Timber.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Userpilot

SEPTEMBER 19, 2023

TL;DR Product-led growth (PLG) funnels are a framework that helps you visualize the entire process of your product, converting a lead or prospect into a paying customer. Combining funnels and flywheels is the best approach (especially if you’re targeting multiple segments with your marketing-led growth).

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

OCTOBER 21, 2019

The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. Or you may be heavily involved in either inbound or outbound activity.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

NOVEMBER 28, 2018

The good news, particularly if you’re just getting started, is that you really only need two things: a framework for evaluating new tools and a few recommendations to kick off your search. Simple frameworks for choosing your sales tools. Sales and market intelligence. Sales and market intelligence tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Bain Public

JANUARY 10, 2023

The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. This quote of Steve Jobs pretty much articulates the fact that we often tend to give a lot more influence to the marketing and sales teams. Everyone has the best of intentions.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Sales, marketing. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

NextBigWhat

OCTOBER 30, 2020

Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.” Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

The Product Coalition

FEBRUARY 12, 2018

An entrepreneur running a remote team or dealing with customers and clients, busy blogger, web developer or marketer?—?everyone How is StepShot different from what already exists in the market? There’s no other tool on the market allowing its users to produce screenshot-based guides in PDF format so fast. Who uses StepShot?

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

You get respect for the markets and how things work. I know a lot from just seeing the stuff you publish – there’s the north star framework, the talk you did on thinking big, working small, which really resonates with a bunch of folks here at Intercom; one of our principles is to think big, start small, and learn fast.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151