Lenny Rachitsky
MARCH 10, 2024
He’s the author of two of the most foundational books for product teams and product leaders ( Inspired and Empowered ), he’s the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive.
Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!
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Product Management University
MARCH 30, 2023
The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.
The Product Coalition
MARCH 3, 2024
Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
DevelopmentCorporate
APRIL 28, 2022
The Software Equity Group recently published their SEG Snapshot: 1Q22 SaaS Public Market Update. The impact of the market downturn can be clearly seen across all categories of SaaS. The post Software Equity Group Q1 2022 SaaS Public Market Update appeared first on Development Corporate.
DevelopmentCorporate
OCTOBER 24, 2022
The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. They recently published their SEG Snapshot: 3Q22 SaaS Public Market Update -you can download it for free here. The SEG SaaS Index contains 110 publicly traded SaaS companies.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Why you should not create a different “discovery” group, but use collaborative teams to discover and deliver together. Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery).
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