Remove Inbound Remove Management Remove Product launches Remove Webinar
article thumbnail

What a Product-Led Organization Looks Like

ProductPlan

If people can adopt your product through self-service, keep your initial product experience as simple as possible. Here at ProductPlan, we let product managers sign up for a free trial without a credit card and get access to the features in our entry-level plan. Benefits of being product-led.

article thumbnail

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

Use Product Hunt to extend your audience reach for the new product launch. Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., A strategic product launch at Product Hunt will increase visibility and validation from the tech community.

article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Webinar in Userpilot.

B2B 97
article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Userpilot hosts industry webinars to generate brand awareness One way Userpilot has successfully generated brand awareness is through its regularly hosted industry webinars.

Branding 105
article thumbnail

Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

It also keeps everyone informed of the product launches or marketing activities that are coming up. Marketing roadmaps alert team members about their functions and ensure each group works in sync to deliver the product marketing goals on schedule. It is a suite of related roadmaps focused on a single product.

article thumbnail

Why It’s Time to Slash Your Reliance on Manual Customer Training

Gainsight

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had On the other hand, digital customer education refers to using a learning management system (LMS) and a digital customer academy to increase the reach, impact, and efficiency of customer training. had its day.