Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Put yourself in your customers’ shoes: Are you more likely to buy a product from a company you know has your back (via customer training) or one that’ll onboard you and then leave you out to dry with a traditional help center and occasional webinar?

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

JUNE 12, 2018

When responding to inbound conversations, you want to focus your time on the customers that matter most to your business. Send low value leads an invite to your next webinar or a discount to get started and close the conversation. We know some of you have been asking for this one for a while. How can you use this feature?

User Testing 174

User Testing Customer Experience Inbound B2C 174

Userpilot

JUNE 29, 2023

HubSpot offers customer relationship management (CRM) software solutions for businesses. Salesforce, Zendesk, and ChatSpot are the best for customer relationship management. Slack, Unito, and Asana are the best for team collaboration and project management. Define lists for new leads who come from a particular webinar.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Intercom, Inc.

FEBRUARY 10, 2021

Register for our Built for you webinar today, February 10, at 6pm GMT. Streamline workflows with tag management. To ensure your messaging flows run smoothly, it’s important to manage these tags, which is why we’ve made it possible to remove any that you no longer need. Want to see these features in action?

Data Visualization 104

Data Visualization Feedback Software Analytic Tools User Testing 104

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later).

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userzoom

AUGUST 5, 2017

ON-DEMAND WEBINAR. Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few.

KPI 48

KPI UX Research Software User Testing 48

Userpilot

DECEMBER 15, 2021

issue management: ServiceNow vs. Zendesk. This can be further amplified by having partnership managers and employees at both companies promote the announcement to their own audiences. Joint webinar/blog post. This logic can be applied to practically any vertical: for accounting: Oracle Netsuite vs. QuickBooks. Social posts.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Intercom, Inc.

APRIL 25, 2018

You could use the Content Showcase app to point them to webinars that have a chance to sell them on your pitch. What’s more, if you disable inbound conversations on the Messenger, and the user has no previous ones, the conversations app won’t appear at all. You can use this for whitepapers or even coupon codes.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

ProductPlan

APRIL 27, 2021

In our early market validation, we discovered that product managers wanted to try the product on their own before buying. Educational focus with inbound marketing. Our low-key educational approach to content allows product managers to learn about us through high-quality articles, books, webinars, and other content.

Customer Experience 53

Customer Experience Product Research Inbound Customer Feedback 53

Userpilot

JULY 2, 2022

In fact, product growth manager Gonçalo Henriques believes the approach is a gold mine for driving product-led growth. Here’s how Reforge’s growth manager Elena Verna thinks about it: “If your product has a high cost of giving out trial or occasional in use (MAU), this option may be a bad fit.”. Companies like Canva, Toggle, etc.,

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. Getting backlinks, i.e. the inbound links that lead to your site from other sources. Webinars & courses.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

ProductPlan

SEPTEMBER 28, 2022

Here at ProductPlan, we let product managers sign up for a free trial without a credit card and get access to the features in our entry-level plan. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. Product Managers can choose to engage with a trial when they are ready.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Gainsight

FEBRUARY 2, 2024

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Free trials are the most common approach but you could also have your sales manager run product demos (especially for enterprise customers who might need a guided introduction.)

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

AUGUST 10, 2018

Will: Hey I’m Will and I’m a sales manager here at Intercom. Things like booking meetings, making voice and video calls, signing up for webinars, viewing all sorts of different content that you might want to showcase. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Demand generation manager to develop strategies to generate and nurture leads. Inbound marketing team In the B2B marketing team structure, the inbound marketing team is critical in driving demand generation.

B2B 93

B2B Research Software Feedback Software Customer Experience 93

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. Webinar invitation to promote new features.

Onboarding KPIs 97

Onboarding KPIs Strategy Marketing User Testing 97

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Userpilot hosts industry webinars to generate brand awareness One way Userpilot has successfully generated brand awareness is through its regularly hosted industry webinars.

Branding 101

Branding Analytic Tools Feedback Software User Testing 101

Intercom, Inc.

MAY 12, 2021

. “Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale” Meaningful insights fuel great experiences, but it can be challenging to draw them out when you’re constantly managing high volumes of inbound conversations. Want to see these features in action?

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Register for our Built for you webinar on August 25. Easily manage and measure the impact of your help docs with our new Articles API.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had On the other hand, digital customer education refers to using a learning management system (LMS) and a digital customer academy to increase the reach, impact, and efficiency of customer training. had its day.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

NOVEMBER 20, 2022

They also help with management and ensure that tasks and resources are effectively managed. For instance, you might have a team focus on customer acquisition using inbound and outbound projects. It may include the creation of a resource center and/or the development of product use cases, webinars , blog posts, etc.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Intercom, Inc.

JUNE 23, 2020

I’ve got various product managers reporting into me and we focus primarily in the support space. What already exists either in our help center or webinars or helpful guides? I know, Kaitlin, we’ve talked about this previously on the podcast and in webinars, the effect that that has had directly on customer support teams.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Intercom, Inc.

DECEMBER 12, 2018

Buffer allows you to manage your entire social media strategy from one place and collect reports from across your networks. Zoom – webinars. One-on-one meetings and conference calls are Zoom’s bread and butter, but it’s also a damn fine tool for hosting webinars that can drive people to your website.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

FEBRUARY 1, 2022

Customer success managers interact with users on a regular basis. Then to make sure the users interact and adopt the feature our success team also set up a webinar to help explain the changes and the added value the new feature brings. And of course, we announced the webinar in-app to users who’ve seen the modal.

Customer Experience 96

Customer Experience Data Visualization Analytic Tools Feedback Software 96

Userpilot

JULY 20, 2023

Product managers have been using marketing automation platforms like HubSpot and Marketo to automate repetitive tasks for years. Better time management is one of the most reliable ways to improve productivity so having an AI-powered solution for it is bound to pay off in the long run. How can you benefit from AI productivity tools?

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. Inbound VS. Outbound for SaaS Marketing. Today’s modern SaaS company needs a mix of inbound and outbound marketing.

Research Software 76

Research Software User Testing Outbound Marketing 76

Userpilot

MAY 19, 2021

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Does it help marketing managers publish posts faster? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 19, 2019

It’s sometimes called “inbound marketing” because it’s meant to bring people “inbound” to your website. This gives you more control over how your inbound marketing activities look and feel. If you haven’t noticed, we’re big advocates of content here at Intercom. Genius.com: user-generated content and SEO.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Ruth O’Brien , Senior Manager of Customer Support here at Intercom. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

SEPTEMBER 20, 2018

It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. How are we going to manage this?” Jeff Serlin: Thanks Brian; it’s good to be here. Jeff: One hundred percent.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Eric: Webinars. You build that audience. Sure, do that.

Webinar 192

Webinar Inbound Download User Testing 192