Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. Getting backlinks, i.e. the inbound links that lead to your site from other sources. Webinars & courses. Exactly due to this lack of certainty, it’s better to invest in both SEO and SEM.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

ProductPlan

SEPTEMBER 28, 2022

Here at ProductPlan, we let product managers sign up for a free trial without a credit card and get access to the features in our entry-level plan. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. Product Managers can choose to engage with a trial when they are ready.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

AUGUST 10, 2018

Will: Hey I’m Will and I’m a sales manager here at Intercom. Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. Paul: Thanks for tuning in.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Using high-quality articles to build your brand, increase exposure, and get people talking about your product is a prime path towards increasing SaaS sales. Paid search.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Gainsight

FEBRUARY 2, 2024

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Referral: Loyal users become brand advocates. Create helpful content for your audience In-app help resources are one of the most effective ways of increasing brand visibility to reach potential visitors and generate leads. Webinar invitation to promote new features.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Demand generation manager to develop strategies to generate and nurture leads. Graphic designer to create visually appealing designs for brand identity and marketing collateral.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Register for our Built for you webinar on August 25. Easily manage and measure the impact of your help docs with our new Articles API.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Userpilot

JULY 20, 2023

Product managers have been using marketing automation platforms like HubSpot and Marketo to automate repetitive tasks for years. Better time management is one of the most reliable ways to improve productivity so having an AI-powered solution for it is bound to pay off in the long run. How can you benefit from AI productivity tools?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. You need to cover with your content all organic searches related to your brand name. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Does it help marketing managers publish posts faster? Do you want to: raise brand awareness? SaaS Inbound Marketing. Here are the most common inbound channels in 2021: Google Organic. SEO Keyword Research.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 19, 2019

Some of the most common paid customer acquisition methods are: Pay-per-click (PPC) ads : Small, text-based ads on Google and other search engines to drive direct response or brand awareness. It’s a cost-effective way to get your brand “above-the-fold” if your website content is not ranking highly enough.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Ruth O’Brien , Senior Manager of Customer Support here at Intercom. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

SEPTEMBER 20, 2018

It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. Or more commonly, the marketing team might think, “Our job is building brand.”

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. You build that audience. Sure, do that.

Webinar 192

Webinar Inbound Download User Testing 192