article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The organizational structure for a B2B marketing team consists of the following: Product marketing team Content marketing team Inbound marketing team Growth marketing team Organizational structure for a B2B marketing team.

B2B 91
article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. SaaS Marketing Tactic #5: Hosting a Webinar.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Webinars play an important educational role. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. They also run an academy with free marketing courses and regularly host webinars. Marketing-led growth tactics: webinars.

article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Userpilot hosts industry webinars to generate brand awareness One way Userpilot has successfully generated brand awareness is through its regularly hosted industry webinars.

Branding 100
article thumbnail

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. The increased volume is affecting businesses of all types.

article thumbnail

Understanding the Metaverse Experience: Explained in Seven Layers

The Product Coalition

While “pull” refers to an inbound system in which users actively seek out information and experiences, “push” refers to processes that notify users about the metaverse experiences that await them. Discovery The second layer of metaverse discusses the “push and pulls” of information that results in experiencing discoveries.

article thumbnail

Webinar: Make UX a Part of the KPI Conversation With Universal Measures

Userzoom

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. About the webinar speaker. The post Webinar: Make UX a Part of the KPI Conversation With Universal Measures appeared first on UserZoom. View it today.

KPI 50