Intercom, Inc.

JUNE 3, 2021

There have been two seminal memos that have, in a sense, rocked the tech industry. One was sent last March by Sequoia, and it was explaining the damage that was coming to the industry as a result of coronavirus. And then there are other products where it’s like, “I wouldn’t dial up the marketing just yet.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. Most product managers efforts today seem focused towards their own company , no longer the customer.

User Testing 168

User Testing Weak Development Team Customer Experience Customer Feedback 168

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Product Beautiful

JUNE 8, 2014

Often, this makes great sense on paper – the bigger company gets access to technology and talent they don’t have, and the smaller company now has an opportunity to both cash in their hard work and take their products to a much larger audience via an established sales channel.

Finance 58

Finance Demo Presentation Education 58

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163