Roman Pichler

SEPTEMBER 11, 2023

Think of Google Search, which addresses the challenge of finding information online, and Flickr, which allows people to share photos. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. For example, the marketer must be able to create the right marketing strategy for the product.

Reporting Tools 341

Reporting Tools User Testing Customer Experience Product Research 341

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product?

Product Research 343

Product Research Feedback Software Research Software User Testing 343

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 82

User Testing Customer Experience Customer Feedback Data Visualization 82

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 247

Feedback Software Data Visualization Analytic Tools Research Software 247

Userpilot

NOVEMBER 16, 2022

Any savvy product manager will tell you that an effective user adoption strategy template would be a huge asset to crafting onboarding experiences that drive adoption and growth. In this article, we’re going to cover what user adoption is, how to craft your own user adoption strategy, and ultimately how to improve user adoption.

Analytic Tools 93

Analytic Tools Feedback Software Customer Experience User Testing 93

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 84

Feedback Software User Testing Product Research Strategy 84

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. 6 customer engagement marketing strategies for SaaS. CEM Strategy #4: Celebrate customer success.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 281

Leadership Technical Review Reporting Tools User Testing 281

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 325

Vision Customer Experience User Testing Product Strategy 325

Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 271

Roadmap Weak Development Team Customer Experience User Testing 271

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Then ask yourself how you can tell that these goals have been met. 3 Stakeholder or Big Boss Dictates KPIs.

KPI 288

KPI Data Visualization Weak Development Team Customer Feedback 288

Intercom, Inc.

OCTOBER 18, 2021

So how do you go from simply plugging your numbers into cookie cutter formulas to answering key questions about your product and business, and providing data that can inform product team decisions? What are product metrics? or “How simple is our product to use?”

Data Visualization 269

Data Visualization Analytic Tools User Testing Research Software 269

Bain Public

MAY 24, 2019

So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. have goals moving in the same direction. Everyone must work in unison behind a single focus and strategy.

Product Goals 40

Product Goals User Testing Customer Experience Customer Feedback 40

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. And it has to tie back to the strategy of the company. By Jim Semick.

Roadmap 70

Roadmap Strategy Vision Customer Experience 70

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 266

Leadership Customer Feedback Construction User Testing 266

Userpilot

SEPTEMBER 23, 2022

Then, we’ll consider 10 customer churn reduction strategies and how to implement them. Customer churn measures the number of customers that have abandoned your product over time. Involuntary churn occurs when customers are “forced” to abandon your product or service. Customer churn rate benchmarks.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

Userpilot

JANUARY 28, 2024

Free-to-paid conversion rate indicates the effectiveness of product value proposition, pricing, and user engagement strategies. Customer Lifetime Value (CLV) indicates long-term customer revenue potential, guiding retention and expansion strategies. Want to see how Userpilot can help you track your product performance?

Onboarding KPIs 96

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 96

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Cindy who helps you manage the product started to come late to meetings. Cindy who helps you manage the product started to come late to meetings. But the team still over-commits and under-delivers. Instead, they may even get worse.

Construction 181

Construction Customer Feedback Framework User Testing 181

The Product Manager Coach Blog

MAY 7, 2024

In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. What is a Senior Product Manager? Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Coalition

JUNE 22, 2022

Jeroen De Flander I vividly remember the first time I saw a corporate strategy at the ripe old age of 23. There was an enormous chasm between the company’s goals and my role in executing the strategy. At the time, I was managing a wellness product in the nutraceutical space. Strategy translating into execution.

Consulting 128

Consulting Product Strategy Customer Experience Strategy 128

Alchemer Mobile

NOVEMBER 13, 2018

Many of the lessons successful CEOs live by can be applied directly to product management, mobile or otherwise. In order to make informed decisions, a good product leader needs to at least have a general understanding of every domain across their company. What are the goals of individual teams?

Product Management 226

Product Management Product Manager Vision Management 226

The Product Coalition

MARCH 6, 2019

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Userpilot

NOVEMBER 20, 2023

Tech PMs work actively with product teams on the product vision and strategy. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Their technical expertise allows them to identify risks and develop effective mitigation strategies. Product vision.

Analytic Tools 92

Analytic Tools Feedback Software Research Software User Testing 92

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

Userpilot

OCTOBER 26, 2022

Impact mapping allows businesses to make sure their product strategy is aligned with business goals and that all stakeholders are on the same page. Your map should always include information about the key goal. Impact mapping is a technique for collaborative strategy planning and product management.

Onboarding KPIs 92

Onboarding KPIs Customer Experience Product Research User Testing 92

Userpilot

JUNE 20, 2023

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Some questions to answer include: What is the product?

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

Userpilot

MARCH 29, 2023

In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 81

Data Visualization Analytic Tools Embedded Analytics Feedback Software 81

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

DECEMBER 8, 2022

Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. A successful pricing strategy drives revenue while ensuring users get good value for their money.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Go-To-Market strategy. Release notes.

Product launches 90

Product launches Product Research User Testing Research Software 90

Userpilot

FEBRUARY 9, 2023

What’s product communication? Is it different from product messaging? Why is it important for your product? How can dedicated in-product communication tools help you achieve your product goals? Start creating your product communication plan by setting actionable goals. Ready to dive in?

Analytic Tools 87

Analytic Tools Customer Experience Product Research User Testing 87