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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

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3 Frameworks to Structure Your Next Presentation

The Product Coalition

Feature launches, product strategy presentations, workshops, and more Continue reading on Product Coalition ».

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How to Be a Truly Great Head of Product: Strategy

The Product Coalition

In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘product strategy’ from company strategy?—?strategy

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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How to Coach a Product Team to Execute the Eight Core Elements of Product Strategy

The Product Coalition

Jack Welch Product strategists = coaches You, as the product strategist, are the coach. The product strategy acts as the playbook for the team, taking them to victory. Products without a product strategist are like athletes without a coach, wandering campus unable to find the gym, let alone execute a successful practice.

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Five Under-Appreciated Aspects of Product Leadership

The Product Coalition

As a result, I’ve come to value 5 different aspects of product leadership. Aspects which are more on the human skills end of the spectrum and vastly different from being a Product Manager. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?”