The Secret PM Handbook

OCTOBER 9, 2018

When sales are not going well, company leadership might ask product management come in to help hit the numbers. We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” My view is that this evolution is bad for product management careers and the customers who benefit from what we do.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Then they solicit feedback from internal stakeholders to inform planning. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

FEBRUARY 15, 2022

With all this variation, how can future product operations professionals find jobs that best fit their skills and interests? Product managers face a firehose of customer data. And there are increasing calls for customer obsession and direct contact with customers. Getting familiar with data is key to success.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Intercom, Inc.

APRIL 4, 2019

But like so many other startups today, when they wanted to press the startup accelerator pedal down hard, they too looked to start building out a sales function. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86