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How I treat creative copy like a product—using data

Mixpanel

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Qualitative research tells you why people do things. Product and growth managers often build onboarding flows that get users to this moment fast. Keyword research.

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Ways to Take Back Control from Pay Per Click (PPC) Automation

The Product Coalition

Photo by Austin Distel on Unsplash It is true that machines are better than people. The sad news is that many people within the business industry fear the issue of being automated into a new career since they feel like automation comes with a bunch of drawbacks.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Trigger HubSpot workflows from Intercom conversations based on date, keywords, or URL.

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Tools of the Trade: Using Personal Knowledge Management to Solve Problems and Boost Creativity

Product Talk

Whether you’re trying to keep track of everything you learn about your customers during continuous discovery , keep tabs on the latest thought leadership and learnings from others in the industry, or keep on top of all the newest products on the market, you can quickly get overwhelmed. The world of digital products is evolving quickly.

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Machine Learning (ML) Demystified: What Do You Need to Know About it?

The Product Coalition

As the web world keeps growing and getting competitive, there’s a dire need for businesses to learn as much as they can about their consumers and the patterns impacting sales and profits. In short, there’s a need to implement technologies that can simplify data gathering, assorting, and managing, now more than ever. billion U.S.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

AI and its subfields, such as machine learning (ML), also identify and predict future behavior based on extant behavioral patterns. Using AI, you can continuously gain access to new or enhanced insights that can enhance your marketing efforts and how you communicate with people. How is AI used in marketing?

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How I Survived the Lifestyle of a Product Manager as an Introvert

The Product Coalition

“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. It might seem like introverts aren’t suited for the life of product managers, but that’s not true.