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Are SEO keywords Case Sensitive?

The Product Coalition

SEO keywords are often a point of confusion for newbies to the world of online business. One popular question that newer entrepreneurs consistently ask is, “Do SEO keywords need to be case sensitive?” The same rule applies to keywords within your website content. It does this to provide users with more results.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. Provide sales teams access to key HubSpot lead data directly from Intercom messages.

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7 steps to creating better help center content

Intercom, Inc.

This applies not only to conversations a customer may have with your sales or support teams, but even when they’re not talking to you at all – such as when they’re on your help center , searching for answers. Negative emotions can stunt learning. Do some keyword research to find the phrases they’re using to find your content.

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What is conversational AI?

Intercom, Inc.

Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: natural language processing (NLP) and machine learning.

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How to speed up your leadership changes research with Feedly AI

Roy Madden

This solution offers marketing and sales teams a more efficient (7x) and comprehensive (140 million sources) way to track leadership change announcements. It can be used to track leadership changes related to specific companies and industries. Start a free 30-day trial to see how Feedly can help you speed up your market intelligence.

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How I treat creative copy like a product—using data

Mixpanel

If I’m creating a funnel for a product (ad, sales page, email follow-up) the goal of every word on every piece of collateral is to get readers to this one moment because it’s also the moment of conversion. Keyword research. And while this isn’t bad, it forgets that keyword research is a study of language.

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Feedly is hiring a Marketing Automation Manager

Roy Madden

You will own our Hubspot environment across the Marketing, Sales and Customer Success teams, and be responsible for educating the broader organization on data hygiene and digital marketing best practices. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. About Feedly.