learn strategy-and-planning strategic-management-process 
Product Management University
APRIL 8, 2024
But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users. We’re a retailer.
Product Management University
APRIL 17, 2024
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Can you further streamline the sales process without alienating buyers?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Management University
FEBRUARY 1, 2024
You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. The other bigger culprit though is the lack of a longer-term plan and the communication of that plan up front. So, what’s the problem?
Roman Pichler
JULY 5, 2022
A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
Roman Pichler
NOVEMBER 1, 2022
1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. A feature-based product roadmap is easily mistaken for a commitment rather than a high-level plan that is likely to change.
ProductPlan
FEBRUARY 9, 2024
Sticking to inflexible annual planning cycles can introduce significant challenges in the era of rapid technological advancements. The static nature of traditional product planning cycles fails to consider quickly-improving technologies and unforeseen changes in the market.
Expert insights. Personalized for you.
147 
Let's personalize your content