Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. This is achieved via market research & analysis. Another way to do it is by managing an analyst, who can help answer questions and hypotheses posed by the PMM. Marketing materials?— ?Here Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 90

User Testing Product Research Product Marketing Customer Feedback 90

Mind the Product

AUGUST 21, 2022

This week’s Sunday Rewind takes us back a few years to a post from Elisabeth Cullivan Thomas that examines how to get a product’s marketing messages right. Elisabeth says: “One of the first things that I think about when launching a new product or service is how do we get people to notice?

Messaging 135

Messaging Marketing Product Marketing Product Management 135

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 97

Feedback Software Research Software Product Marketing Marketing 97

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 88

Product Marketing Feedback Software User Testing Marketing 88

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging.

Feedback Software 89

Feedback Software Messaging Onboarding KPIs Customer Communications 89

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

OCTOBER 11, 2023

Problem 2 The customer on-boarding team is no sooner out of the gate and they’re dealing with one product deficiency after another, running into issues at every turn. They’re bombarding product management with critical enhancement requests just to get the customer up and running.

Product Research 130

Product Research Feedback Software Differentiation Management 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 112

User Testing Product Research Product Marketing Testing 112

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 4, 2023

There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams. Health-conscious customers will often receive targeted marketing campaigns with ergonomic designs, active customers may receive ads for standing desks, and more.

Product Research 82

Product Research Data Visualization User Testing Research Software 82

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 88

Research Software Analytic Tools Feedback Software Data Visualization 88

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. to business products like Google My Business and Google Ads in India. 830 - 10 am Email time!

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 94

Product Management University

JULY 18, 2023

The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree! Here’s what I can tell you now that I train product marketing managers and sales/pre-salespeople.

Positioning 130

Positioning Product Research Construction Demo 130

The Product Bistro

MARCH 16, 2021

The most powerful phrase in product management isn’t something witty about product market fit, or positioning, or market segmentation. You are the product manager, you own it, and while you could play the blame game (and be correct), you shouldn’t. It is why I am a product manager.

Weak Development Team 195

Weak Development Team Product Management Product Manager User Testing 195

Alchemer Mobile

SEPTEMBER 19, 2019

If you need background location access for your app to work, you need to do a fantastic job of messaging this particular need and you might want to prompt people to let them know you are tracking them in the background. So, why does this matter? These are just three of the bigger changes coming with iOS 13.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Managing the Function. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Managing the Function. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 87

Feedback Software Research Software User Testing Customer Feedback 87