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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

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How to be a Great Product Manager According to Experts at Dropbox, Stripe, and Concur

Alchemer Mobile

How do you manage executive expectations, customer expectations, and technical resources? How do you promote gender diversity in the product management field? I run the Customer Success team at Apptentive, and I’m gonna be here today just as a moderator for this panel. I’m a product manager at Stripe.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has.

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7 Product Management Lessons From Real Product Managers

ProductPlan

With broad, sometimes ambiguous responsibilities and high expectations, the product manager role is constantly evolving. Product managers are continuously learning new things and need to improve themselves (not just the products they manage) on a daily basis. Lesson 4: Product Managers Are People Managers.

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How to Write App Development Request For Proposals (RFP) Correctly

The Product Coalition

And, you know, sometimes such a request is better than a 75-pages technical requirement. Hey, my name is Kristina Spiridonova, I’m an account manager at Purrweb. Of course, only after you share business goals, limitations, and pain points that the product is expected to cover. There were no other details.