Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Here’s why.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Five funnel examples to extract actionable insights: Marketing and sales funnel. Onboarding process funnel.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

User Testing 171

User Testing Product Research Product Marketing Customer Feedback 171

Userpilot

SEPTEMBER 4, 2023

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. What is psychographic segmentation?

Product Research 94

Product Research Data Visualization User Testing Research Software 94

The Product Coalition

FEBRUARY 24, 2023

Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction. A startup’s TAM represents its product’s total potential market size.

Startups 118

Startups User Testing Feedback Software Customer Feedback 118

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. Next, map out the journey for all user personas , focusing on key touchpoints , events, and pain points. In this article, we explain: What customer journey insights are.

Data Visualization 101

Data Visualization Customer Feedback Analytic Tools Feedback Software 101

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Organize your customers into customer segments that share common characteristics. After completing your customer analysis, create user personas based on real customer traits.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Product Management University

JANUARY 5, 2023

This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more. Product managers can use the 5 Ws to create user and buyer personas , create product roadmaps, script product demos, and more. What Are The 5 Ws and 1 H?

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product.

Feedback Software 90

Feedback Software User Testing Research Software Data Visualization 90

UX Planet

FEBRUARY 1, 2024

This scenario isn’t just a thought exercise — it’s a common situation in industries like healthcare, B2B, especially companiess with digital products This is where the concept of UX user personas in UX/UI design becomes invaluable, even if you’re not a designer yourself. The challenge? Understanding the diverse needs of your potential users.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

JANUARY 9, 2023

Micromarketing is a form of marketing that targets specific individuals or really small groups. Traditional marketing strategies are more macro, targeting as many potential customers as possible with each campaign. To create a micromarketing campaign, you must first conduct extensive market research. So, what is micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

Userpilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led growth business suits products that meet unique market needs, have a quick value realization for users, and fit a freemium model. Read on to learn all about this product-led growth model.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 96

Userpilot

AUGUST 19, 2022

Empathy map vs persona: what are these and what’s the difference between them? Both user personas and empathy maps are techniques used during the UX design process to understand users on a deeper level and create a product that resonates with them. What are user personas? It answers the question: who are we designing for?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

SEPTEMBER 7, 2023

Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2. At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience.

Analytic Tools 103

Analytic Tools Feedback Software Research Software User Testing 103

Userpilot

OCTOBER 11, 2022

Looking for ways to implement lead segmentation and create more effective marketing strategies? In SaaS, your target market will always consist of people with different needs that keep changing with time. Lead segmentation divides your leads into smaller lists, based on user activities or characteristics.

Feedback Software 97

Feedback Software User Testing Data Visualization Customer Experience 97

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers.

Research Software 97

Research Software User Testing Analytic Tools Feedback Software 97

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Book the demo!

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

UX Planet

APRIL 3, 2024

Overlooking key user segments Every user’s journey is unique, influenced by their goals, challenges, and preferences. Overlooking key user segments Every user’s journey is unique, influenced by their goals, challenges, and preferences. It’s crucial to know what you’re trying to understand or achieve with each journey map.

User Testing 80

User Testing Customer Feedback Customer Experience Data Visualization 80

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 95

User Testing Research Software Customer Feedback Feedback Software 95

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

NOVEMBER 19, 2022

Curious how effective engagement through segmentation and personalization can contribute to your product growth ? By dividing your users into segments and then personalizing the experience for each group, you can create frictionless customer experiences. What is segmentation? " moment faster.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 94

Data Visualization Analytic Tools Customer Experience User Testing 94

Userpilot

MARCH 19, 2024

A step-by-step process for analyzing user behavior trends: Identify the user persona you wish to track. Tracking user activity patterns helps you understand users better and uncover insights to increase product engagement. This article shows you practical steps to accomplish this task. Increase product stickiness. Reduce customer churn.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Customer Feedback 95

Userpilot

APRIL 3, 2024

Follow these 6 essential steps to create a resource center: Define the user personas of your product. With Userpilot, you can also personalize knowledge base content based on user segments , ensuring that each resource the user interacts with is relevant. Organizing your resources by format or product function to enhance navigation.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. What are B2B customer insights?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

APRIL 16, 2024

To analyze user behavior, define the user persona first. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. It can even help maximize feature adoption. But how do you track and analyze end-user behavior? Book a demo now to get started.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Userpilot

NOVEMBER 22, 2022

Product demos are great tools in the hands of sales and marketing professionals. Interactive product demo creation process: Step 1: Identify your user personas. Create a detailed persona that captures important details about your users and prospects. Step 4: Segment and trigger personalized demos for different personas.

Demo 97

Demo Feedback Software Embedded Analytics Data Visualization 97

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

OCTOBER 27, 2022

My product sense is that the primary persona or user segment is the driver. I would know what was hot in the market and look for patterns on an affinity map. I would know what was hot in the market and look for patterns on an affinity map. If you asked me what problem cruise control was solving?—?I Blah blah blah.

User Friction 115

User Friction Product Research User Testing Customer Experience 115

Userpilot

NOVEMBER 14, 2023

It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively. TL;DR Omnichannel analytics is the process of collecting, integrating, and analyzing data from various channels and touchpoints , like landing pages or mobile apps. The type of analysis depends on your goals.

Analytic Tools 102

Analytic Tools Data Visualization Customer Experience Onboarding KPIs 102

Userpilot

AUGUST 23, 2023

Identify customer needs and pain points from your customer data to create user personas. Identify customer needs and pain points from your customer data to create user personas. Segment customers based on these to create different user journeys. CX design focuses on all interactions on the whole customer journey.

Customer Experience 87

Customer Experience User Testing Customer Feedback Feedback Software 87

Userpilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. TL;DR Analytics dashboards are tools for visualizing key metrics in your business. Book a demo to learn more.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Dashboard 94

Userpilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Collecting customer data with welcome surveys to segment users and personalize the onboarding experience.

User Testing 104

User Testing Analytic Tools Research Software Feedback Software 104