The Product Coalition

MAY 23, 2022

What do you do as a Product Manager? How do you figure out what the problem is. Photo by Paul Hanaoka on Unsplash Product Managers often deal with situations where they have to figure out what is causing an issue and figure out the possible steps to deal with the problem.

Research Software 143

Research Software Product Management Product Manager Product Research 143

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. What distinguishes them is their focus.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? You could, but those results won’t be entirely accurate. Let’s see how to measure product-market fit using micro surveys. Let’s see how to measure product-market fit using micro surveys. What is product-market fit? Shall we begin?

User Testing 96

User Testing Product Research Feedback Software Product Marketing 96

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 27, 2021

In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Contents: TL;DR What is the customer retention rate and how to calculate it? What is retention marketing? What is the customer retention rate and how to calculate it? Let’s dive in!

Webinar 98

Webinar Marketing Analytic Tools Customer Experience 98

Mind the Product

APRIL 24, 2018

What problem are we trying to solve? (We What is our positioning? In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Problems with Customer Development. What to ask Customers?

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? How do you measure results and see if you’re doing everything right?

User Testing 92

User Testing Data Visualization Product Marketing Product Research 92

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. Easier said than done though, right?

Customer Experience 157

Customer Experience User Testing Customer Feedback Weak Development Team 157

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. So let’s talk about mini-research.

User Testing 105

User Testing Product Research Research Software Data Visualization 105

The Accidental Product Manager

FEBRUARY 12, 2024

Then the pandemic hit and that is exactly what happened! Going From Hot To Not The Peloton product managers have a problem on their hands right now. What they didn’t see was the market “normalizing” as the nation came out of Covid. This is not just a Peloton problem. However, it didn’t.

Product Management 73

Product Management Product Manager Management Management 73

Userpilot

DECEMBER 22, 2023

How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! In Userpilot, you can use AI to create microcopy for in-app messages and onboarding flows.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

Userpilot

MARCH 25, 2024

What if we told you you could track user sentiment in the user feedback , social comments, and online reviews you receive? That you can analyze these texts to identify the emotion behind them? Book a demo now to learn how Userpilot helps you collect feedback data and analyze the sentiments behind it.

Data Visualization 100

Data Visualization Feedback Software Analytic Tools Reporting Tools 100

The Accidental Product Manager

JANUARY 22, 2024

However, there is a bit of a problem with this plan. This can cause all sorts of problems for product managers. As you can well imagine, those firms are not happy about this. They refer to what is going on as being competitive bullying. How should we handle situations like this?

Product Management 73

Product Management Product Manager Management Management 73

The Accidental Product Manager

JANUARY 15, 2024

The market for cold storage is getting ready to heat up Image Credit: vistavision If you are like most people, you have started to get used to being able to log on to your computer and order up just about anything. What’s even better, is that what you have ordered seems to show up very quickly.

Product Management 73

Product Management Product Manager Management Management 73

Product Management University

JUNE 30, 2020

Your customers don’t care about integrated products as much as you think, but you’d never know it. They never miss an opportunity to tell you “your products need to be better integrated” In reality, it’s just their roundabout way of telling you what they ultimately want – integrated workflows. The Root Cause and the Fix.

Customer Experience 130

Customer Experience Customer Feedback Banking Product Research 130

Product Management University

JUNE 30, 2020

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.” In reality, it’s just their way of telling you what they ultimately want – integrated workflows. The Root Cause and the Fix.

Customer Experience 130

Customer Experience Customer Feedback Banking Product Research 130

Userpilot

JULY 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. My marketing is working.”. Are you making any profit yet? What is Retention Marketing?

Research Software 75

Research Software Feedback Software Strategy Marketing 75

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. So whether you’re one, want to become one, or want to hire one – this post is for you! So whether you’re one, want to become one, or want to hire one – this post is for you!

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you lean into the value moment conversion? How can you build your marketing strategy around the funnel? How can you align foundational goals between teams? What do your best customers have in common?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Lenny Rachitsky

FEBRUARY 13, 2024

That’s because pricing can be scary, irrational, and hard to know if you’ve done it right. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research. What if we annoy users? So if you do decide to change your prices, how should you go about it?

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you lean into the value moment conversion? How can you build your marketing strategy around the funnel? How can you align foundational goals between teams? What does the value moment conversion tell you?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

JULY 25, 2022

In this simple guide, we’re going to start by exploring the most common customer onboarding challenges faced throughout the industry… And break down the tactics you can use to tackle them. Customer onboarding challenges are blockers stopping you from converting users. What are customer onboarding challenges?

Feedback Software 96

Feedback Software Onboarding KPIs Analytic Tools User Testing 96

Mind the Product

AUGUST 29, 2019

Leaning on Martin Eriksson’s post, ‘What, exactly, is a Product Manager?’ If you subdivide UX into the constituent parts of design and customer understanding, you end up with a modified Venn diagram, and at each of the incomplete intersections, you can find a different type of partial product manager.

Product Research 184

Product Research Product Management Product Manager Weak Development Team 184

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights. Funnel analysis allows you to: Measure company performance. Create data-driven product roadmaps.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

Userpilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Why is customer retention important?

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

APRIL 6, 2023

After all, you want your newly released software to be as good as it gets when it’s finally launched, right? TL;DR An over-engineered product is more complex than it should be and it solves problems that don’t exist. Poor prioritization and external pressure are also common causes. What is overengineering?

Feedback Software 99

Feedback Software Analytic Tools Research Software User Testing 99

The Product Coalition

JUNE 3, 2021

Check out the 10-minute video version of this blog post. link] Have you ever found yourself sweating bullets staring down a product decision? Are you being data-driven? What about your product intuition? But below are five mental models to help you make better decisions and hone your product sense.

Feedback Software 172

Feedback Software Data Visualization Research Software User Testing 172

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

The Accidental Product Manager

JANUARY 3, 2022

Just in case you didn’t know it, Gucci is a one of the largest and most successful fashion brands out there. It turns out that their product managers forgot what was in their product development definition and made a product mistake that this has ended up having huge ramifications online where Gucci had been doing very well.

Customer Experience 123

Customer Experience Weak Development Team Branding Definition 123

Johanna Rothman

MARCH 22, 2023

Nonfiction writing causes people to decide, rethink, or change their actions, all a change of some sort. That means the ideal reader for a given piece is the person you want to change. Since I also write for project, program, and portfolio managers, you might not choose to read this post. I'll wait for her next blog post.”

Data Visualization 88

Data Visualization Workshop Demo Sales Training 88

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 55

Analytic Tools Feedback Software Research Software Customer Communications 55

The Accidental Product Manager

AUGUST 28, 2023

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. Their product has exploded in popularity; however, that has caused the U.S.

Product Management 65

Product Management Product Manager Government Technical Review 65

eG Innovations

DECEMBER 15, 2022

Change tracking and controlled change ensure that there is a record of the state of a system and if issues arise the cause can be linked to effects. In this blog, I will use a real-world example to demonstrate the importance of configuration and change tracking when it comes to IT observability.

Reporting Tools 59

Reporting Tools Strategy Systems Review Software Review 59

The Product Coalition

JANUARY 22, 2021

We’ve talked about cross functional collaboration a lot on this blog, but only ever in passing. It’s such an integral part of a Product Manager’s job description, that it’s just kind of a given that everyone knows what it means and how to do it well. What Do Cross Functional Teams Look Like in Product Development?

Product Management 155

Product Management Product Manager Feedback Software Data Visualization 155

The Product Coalition

SEPTEMBER 14, 2020

What Is Your Product? “So, So, what is your product?” A poorly defined product impacts your ability to respond to changing customer and market needs. A poorly defined product impacts your ability to respond to changing customer and market needs. It causes organizational and communication woes. Take the long view.

Product Research 113

Product Research Customer Communications Reporting Tools Research Software 113

UX Studio

APRIL 5, 2024

Do you remember when writing involved staring blankly at a screen, waiting for inspiration to strike? Yet, there’s a catch – you need to know how to ask nicely to receive the desired outcome. An Everyday Example of Prompting Difficulties Suppose you are not an experienced user of these tools.

Research Software 49

Research Software Feedback Software Data Visualization Generative AI 49