Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. While product announcements are important, they should be just one of many tactics. Mark Iafrate, Product Marketing Manager at Intercom. It’s probably fair to say we’re all a bit obsessed with growth.

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

MAY 12, 2022

Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Like in-app messages, they also are a good way to invite beta testers.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Pragmatic Marketing

FEBRUARY 17, 2017

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

MAY 22, 2023

Because they already trust you, they’re more likely to try out new products or services you offer and more responsive to upselling opportunities than new customers. They happily talk about your brand to friends and colleagues who trust them, expanding your word-of-mouth marketing channels in the process. Userpilot NPS analysis.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

FEBRUARY 14, 2024

TL;DR Userpilot is a product growth platform that allows you to track and analyze user behavior, collect feedback, and create in-app experiences to drive user engagement. It enables teams to manage leads and automate customer service and marketing campaigns. Salesforce is a CRM system. And now Salesforce. Funnel analysis in Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Customer Experience 105

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Pragmatic Marketing

MAY 31, 2018

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona.

Positioning 70

Positioning Webinar Document Messaging 70

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

ProductPlan

JUNE 23, 2022

So, what’s the key to making it all work—without product professionals spending hours on Zoom calls, updating slides, or sending Slack messages? . In this webinar, Product Manager Nick Fields and Manager of Product Marketing Cameron Fitchett discuss the following areas of interest: .

Webinar 52

Webinar Roadmap Messaging Product Marketing 52

Userpilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

Feedback Software 52

Feedback Software Analytic Tools Strategy Marketing 52

Product Management University

NOVEMBER 13, 2018

They scour the web, instantly return emails and phone calls, attend webinars and engage with sales people whose solutions are a possibility. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. Some sales people confuse this hunger for information as a buying signal.

Positioning 100

Positioning Product Research Research Software Webinar 100

Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. Limited usage of the product as a test. Evaluation.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

JULY 17, 2023

Implementing data analytics can increase engagement, reduce friction , aid personalization, and improve marketing efficiency. These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. Make data-driven decisions.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

AUGUST 29, 2022

Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. This welcome message not only leaves a nice impression. But also encourages you to engage with onboarding videos (so you don’t lose time reading unnecessary welcome messages).

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. We recently did a webinar with our friends at Rightpoint talking about all of the steps product managers need to take after an app launch. Watch the full video here. Kin + Carta.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

FEBRUARY 22, 2024

Gamify your customer experience to give users a dopamine boost as they engage with your product. Incorporate secondary onboarding to bring hidden features of your product to light and ensure higher customer satisfaction. Face-to-face webinars can help you unlock consistent value for your customers and improve customer retention.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Gainsight

NOVEMBER 9, 2020

One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. Director of Product Marketing at Seismic, didn’t get to play games as a kid and is only discovering them now. . Product and feature launches are a lot like that—you can’t assume everyone saw it when it launched.

Product launches 59

Product launches Customer Experience Webinar Messaging 59

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Most people split the product adoption process into five stages.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98