Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

Gainsight

MARCH 7, 2022

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . At Gainsight, we believe it’s vital for these teams to partner— we always have, always will.

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Intercom, Inc.

JUNE 23, 2020

Once every decade or two, developments in technology trigger monumental changes in an industry. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them. Short on time?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

JANUARY 16, 2019

Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. When done right, your sales team won’t just accelerate your company’s growth; they’ll enrich your company’s culture and help build a better product too. 12 steps to build a world-class sales team.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 137

Strategy Product Management Product Manager Management 137

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. We recently sat down with Maggie to chat about all things sales – from laying down a solid foundation to hiring the right people and, finally, scaling the team into hyper-growth. Look for the team players.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

OCTOBER 21, 2019

The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. Or you may be heavily involved in either inbound or outbound activity.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

DECEMBER 2, 2021

From the process of disambiguation and the worst outage we ever had to our obsession with speed and how legal and engineering teams can work better together, Engineer Chats will give you a peek behind the engineering process at Intercom. The legal team isn’t there to slow R&D down. I’m Liam Geraghty.

Engineering 178

Engineering Presentation Technical Review Systems Review 178

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. But we’d be remiss not to mention the growing number of roadmapping utilities and user feedback forums on the market.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Mironov Consulting

FEBRUARY 6, 2020

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Yet it’s the first KPI proposed by many exec teams.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely. You have to do it.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JANUARY 25, 2019

Building endurance across each role was the key skill that helped me to develop my career in PM. In all that time, I only declined to continue the interview process with two companies due to poor fit. When any single person can put in a bad word on your candidacy, you must always be on your game.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60

Amplitude

NOVEMBER 1, 2018

When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. At Amplitude, we are big fans of customer development partners (CDPs), who help us build and test our new features. outbound integration.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

Intercom, Inc.

JULY 29, 2021

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Building a great sales team: How Intercom fosters and maintains its sales culture. Onboarding, but make it remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

MARCH 17, 2022

As his Twitter bio reads, he quite likes “the beautiful mess of product development.”. Why does it matter for the business, for investors, for the community, or people on your team? Customer success, support, and sales teams can be great allies in providing good insights or helping make higher-quality decisions.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? In other words, the mission of Customer Success teams is to make sure that your users are satisfied, happy, and that they’re meeting their goals with your product. It boosts word-of-mouth marketing. Continue reading, if you want to learn: What is Customer Success?

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. Grow relationships with customers to develop loyal promoters.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., and then the most qualified leads are closed through sales tactics and drip marketing campaigns. The sales funnel is a pretty standard business concept these days.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

eG Innovations

NOVEMBER 19, 2021

A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market. While designed for developers for easier web-scale computing, it provides 99.99999% durability and 99.99% availability of objects. Onboard your development teams (developers, QA, DevOps/SRE etc.)

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Business of Software Conference

MAY 21, 2020

In this informative BoS Talk, Alex Yang and Elpie Bannister take us through the Simprints’ method of finding, hiring, nurturing, and developing top talent and explain a few of the processes they had to go through to hone this skill. How do you still manage to assemble a superstar team before you dive in.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52