The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. The framework uses its own product owner role, which is different from the one in Scrum.

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Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Gather insights about your customers from internal teams. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements.

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Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

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Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

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The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

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TurnKey Labs

FEBRUARY 21, 2023

It’s typically due to one or more key factors, such as a lack of preparation and planning, poor understanding of the target customer’s needs, and/or not developing a product or service that adequately solves customer pain points (which is more commonly known as not achieving “product-market fit”).

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Userpilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

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Mind the Product

MARCH 12, 2020

It defines, communicates, supports, and improves important operations which can be standardized, such as communication, planning processes, team gatherings, and training. What product ops is. How it’s become a critical function for scaling effective product teams. What Product Managers do. Supporting onboarding.

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Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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Userpilot

FEBRUARY 20, 2023

TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience. Pendo is a product adoption platform famous for high-quality analytics solutions.

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Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Slap that shameless product tour there.

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Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. All product managers love a good test. Test Everything.

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Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

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Userpilot

FEBRUARY 21, 2023

In this article, we look at each product's key features, use cases, strengths, and limitations. TL;DR Heap is a digital insights platform that allows product teams to track user behavior in mobile and web-based applications. This allows product teams to group users who meet certain criteria. How does it work?

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Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

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The Product Coalition

JUNE 24, 2022

As a Product Manager, at any given time you will be carrying on simultaneous conversations with developers, designers, your product team, data analysts, QA engineers, marketing, sales, possibly your executive team, client success, and of course, your users.

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Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

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Userpilot

JANUARY 12, 2023

You can also use UBA data to recommend content and products contextually. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Reduce product churn by finding behavioral patterns among churned users and reach out to existing customers with similar patterns to avoid attrition.

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Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. SaaS (Software as a Service) is software available and licensed on a subscription basis and accessible via the internet from anywhere in the world.

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Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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The Product Guy

FEBRUARY 27, 2018

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Second, and more important, it shows the demotivation and binary thinking that can result from bad or nonexistent communication.

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People-First Product Leadership

FEBRUARY 12, 2024

As you can likely guess if you’ve been following this newsletter, I fall on the side of favoring collaboration as being a key area of focus for performance reviews. Performance is considered at a team, scrum or project level. Introversion or extroversion are irrelevant as its the work of the team that does the talking.

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Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

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Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

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Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. Limited usage of the product as a test. Evaluation.

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ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. You can collect feedback for analysis through in-app surveys, online reviews, social media mentions, and customer interviews.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

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Sachin Rekhi

JUNE 25, 2017

The following section includes posts that cover the fundamentals of what product management is, what the role entails, and gives you a high-level understanding of the skills you need to succeed as a product manager. Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy.

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Userpilot

JULY 13, 2021

Building a walkthrough using a dedicated tool is much easier than coding it from scratch. The best walkthrough software on the market is Userpilot. The point of a walkthrough in this instance is to get the new user to experience the value of the product first-hand before they get bored and lose interest.

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Ask Benny

JUNE 1, 2019

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

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The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? leave it to your web developers and marketing team,?—?but

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Userpilot

OCTOBER 20, 2022

This helps you develop strategies to increase customer retention and reduce churn. Detractors typically find multiple flaws in your product and may even convince their friends and colleagues not to sign up for your product. Negative reviews from detractors can be very damaging to your product and brand image.

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Userpilot

SEPTEMBER 29, 2022

Why does it often work better than other paid marketing channels? Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns and distribute them across owned channels. You can use Userpilot for monitoring product usage, running microsurveys, and developing in-app guidance.

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Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products.

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