UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. Embracing Design Thinking principles, we conducted workshops to map out the entire user journey and identify pain points.

Strategy 85

Strategy User Friction User Testing Research Software 85

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 244

Product Research Product Management Product Manager Customer Experience 244

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 211

Technical Review Product Strategy Strategy Workshop 211

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Product Management University

FEBRUARY 27, 2017

“What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. It’s simple! It’s simple!

Vision 100

Vision Workshop B2B Roadmap 100

Mind the Product

NOVEMBER 1, 2017

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? How do you collectively build your marketing persona through a workshop?

Construction 93

Construction Workshop User Testing Customer Experience 93

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Product Management University

OCTOBER 20, 2020

This month we look at the impact on product management and product marketing. Join me for a 3-hour live (web meeting) demo workshop on November 12th. Product Led Growth: How It Changes Product Management & Product Marketing? Which is Better, Solving Market Problems or Addressing Market Needs? View the magazine.

Magazine 130

Magazine B2B Product Research Product Management 130

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Cue evil laugh].

Framework 97

Framework Workshop Blog Education 97

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. A new technology might help you capture more market share, for example, and it might extend the life cycle of your product.

Research Software 233

Research Software Technical Review Technology Product Research 233

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. The diagnosis is simple.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision 95

Vision User Testing Product Research Workshop 95

Roman Pichler

APRIL 13, 2021

It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators.

Feedback Software 247

Feedback Software Data Visualization Analytic Tools Research Software 247

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Your Definition of “the Market” is One-Dimensional.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Bain Public

APRIL 17, 2020

Career Development Program Details: Whether you are a Founder or part of the Product, Engineering or leadership team, you need actionable strategies and impactful techniques that drive results today. We already knew we could deliver expert guidance via a series of on-site workshops. Who should attend?

Workshop 52

Workshop Leadership Document Roadmap 52

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap 331

Roadmap Agile Technical Review Weak Development Team 331

The Product Coalition

MAY 1, 2018

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. The vision talks about the future?—?where

Vision 60

Vision Data Visualization Customer Experience Artificial Inteligence 60

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Sequent Learning

JULY 25, 2019

Start With A Vision. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company. Successful products begin life with a spark of inspiration and a vision. One reason is that not all product managers have the innate sense of a vision for the product.

Vision 40

Vision Workshop Customer Experience Product Research 40

Sachin Rekhi

AUGUST 4, 2021

In this course we’ll introduce 4D roadmaps, a tool for developing highly strategic roadmaps that balance your long-term vision with customer feedback and short-term business priorities. Here is the full slate: Product Programs : Product Management Foundations , Product Leadership , Product Strategy , User Insights for Product Decisions.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Roman Pichler

APRIL 13, 2021

It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Sequent Learning

DECEMBER 20, 2023

Understanding the nuanced differences between Product Managers and Project Managers is essential in unraveling the fabric of business operations and execution strategies. Their role revolves around defining the product vision, aligning it with market needs , and ensuring its success.

Certifications 52

Certifications Product Management Product Manager Workshop 52

Product Management University

NOVEMBER 3, 2020

If you want to learn how to uncover strategic customer priorities and align your portfolio priorities accordingly, contact Proficientz about a hands-on workshop for managing, marketing and selling a portfolio of solutions to grow your wallet share. Creating Your Product Vision: Two Parts Customer, One Part Product.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Roman Pichler

FEBRUARY 6, 2018

The development team and stakeholders then use these goals to determine the work they have to do—be it creating a marketing strategy, investigating a new technology, or preparing the distribution channels. As this example shows, the vision is an inspirational, visionary goal that cannot be measured. Getting to Shared Goals.

Weak Development Team 150

Weak Development Team Technical Review User Testing Workshop 150

The Product HQ

MAY 10, 2024

This includes the project management of all of the activities done in product conceptualization, design, development, and marketing. In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. And don’t forget to practice what you learn.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Roman Pichler

JULY 6, 2021

Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. This includes the following ten capabilities: Formulating an inspiring vision for a product.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Sequent Learning

NOVEMBER 12, 2018

Our Product Management workshops are designed and taught by professionals who have grappled with the same day-to-day challenges that attendees currently face. It offers practical tips for guiding cross-functional teams as they: Cultivate market insights. Track ongoing performance and balance the marketing mix.

Workshop 40

Workshop Data Visualization Product Research Product Management 40

freshtrax

AUGUST 31, 2021

In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. This is because in this fast-changing field, if you don’t update your services to meet the needs of the market, you will soon be eliminated.

User Testing 105

User Testing Research Software Branding Workshop 105

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Cue evil laugh].

Framework 52

Framework Workshop Blog Education 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 249

Agile Product Research User Testing Feedback Software 249

Product Management University

APRIL 12, 2021

The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. Schedule a series of 1-hour meetings with 15-20 customers that best represent your target markets. Now you’re ready to meet your team and your peers in engineering, marketing, sales, services, etc.

Product Management 189

Product Management Product Manager Management Management 189

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 88

Branding User Testing Product Research Data Visualization 88

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100