The Product Coalition

FEBRUARY 5, 2021

Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process. Within two years, Negar was promoted to Marketing Manager. Unfortunately, there were none.

Technical Advisors 111

Technical Advisors Reporting Tools Technical Review Customer Experience 111

The Product Coalition

MAY 11, 2022

As argued in the intro of the book, even though enterprise software makes up a big share of the total software market, most Product Management books still focus on consumer products only as well as ignore that enterprise software products are built and distributed very differently. Product Management is about solving customer problems.”

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Coalition

OCTOBER 21, 2019

As a project manager at an IT company working with many non-technical startup founders, our clients, I often get to resolve a variety of interesting issues that relate to technology and communication. They had spent a lot of time choosing the technological stack and discussing technical solutions with outside consultants.

Technical Review 60

Technical Review Technical Advisors Research Software Agile 60

Gainsight

AUGUST 5, 2022

Preparing and presenting executive reviews. The technology and platforms both Sales and CS use often have similar capabilities. While it requires more of a technical background, as a CSM, you come with the perspective of knowing the customer’s needs and goals. You can better advise on valid customer pain points.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Mixpanel

MAY 5, 2021

He was the Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He advised companies like Tinder, Hipcamp, Reddit, Canva, and Pocket. We’ll cover why in the next section, after reviewing examples. Tech costs. Incompatibility.

Technical Review 144

Technical Review Analytic Tools Customer Experience Software Review 144

Amplitude

JUNE 8, 2017

I had become pretty active as a mentor and advisor to various startups and really enjoyed it! Social Capital’s work consists of helping solve the world’s largest problems which it does by investing in technology in sectors such as healthcare and education, and companies both within and outside of the United States.

Technical Review 58

Technical Review Technical Advisors Development Team Review Software Review 58

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Careers in programming are a good springboard as are those in sales, customer service, or marketing. “First of it would be your skillsets.

Data Visualization 89

Data Visualization Analytic Tools Technical Advisors User Testing 89

The Product Coalition

APRIL 5, 2021

We write stories, make presentations, product documentation, marketing materials, and whatnot. Examples include your stories, and your requirements for your Technical teams. Communication with tech teams is always a disaster waiting to happen by the slip of a few points and misalignments. I begin by focusing on three key parts.

Document 78

Document Technical Advisors Construction Technical Review 78

Product Bookshelf

SEPTEMBER 14, 2020

OKRs were brought from Intel to Google by John Doerr where the method gained popularity within the high tech and startup communities. Environments which embrace Agile principles find an affinity with OKRs due to the way the methodology sets success criteria, emphasizes learning, and allows teams to establish solutions.

Technical Advisors 62

Technical Advisors CTO Coach Technical Review CTO 62

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you've already decided you want to work closer to tech and are ready to start making the transition to PM, you're on the right page! Many companies have a bias towards PMs coming from a technical background.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you've already decided you want to work closer to tech and are ready to start making the transition to PM, you're on the right page! Many companies have a bias towards PMs coming from a technical background.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Usersnap

JUNE 15, 2023

For instance, in large companies like Google and Facebook, product managers collaborate with dedicated researchers, analysts, and marketers who assist them in different stages of the product lifecycle. Conduct market and competitive research. Work with marketing and sales. Monitor market trends and feedback.

Feedback Software 52

Feedback Software User Testing Research Software Analytic Tools 52

Userpilot

JULY 9, 2021

Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products. It’ll teach you how to set up continuous discovery with your product trio team of product managers, design leads, and tech leads. Recruiting users for discovery interviews.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Gainsight

JUNE 18, 2020

Fourth, we have customers that can’t cover with dedicated CSMs due to capacity. We are using Gainsight to segment tech-touch from high-touch to ensure all of our accounts are adopting so they don’t churn. Technical skills matter a lot. . Nick: What went into making the go-to-market process more technical for IBM customers?

Data Visualization 52

Data Visualization Technical Review Technical Advisors Customer Experience 52

eG Innovations

JULY 21, 2022

Recently, we hosted a great joint webinar with the team from AVD TechFest to present the results of a survey we conducted jointly to assess real-world Microsoft Azure Virtual Desktop (AVD) usage and industry and customer sentiments towards the AVD technologies. Where can I get technical details of real AVD deployments at scale?

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Technical Review 52

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). no technical skills). Others include PPC adverts, social media, or email marketing. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings.

Research Software 83

Research Software Feedback Software User Testing Reporting Tools 83

The Product Guy

AUGUST 30, 2017

As we were getting closer to the end of the year, my senior vice president called me in, to review our progress against our goals. I’m not a technical Product Manager. Before that she held multiple positions in Fin-Tech companies in Israel as Associate Product Manager, Project Manager and QA Engineer. Similar, right?

Technical Advisors 123

Technical Advisors Product Management Product Manager Technical Review 123

UX Studio: Product Management

MARCH 28, 2022

Is it technical details, customer insights or revenue and money? Bill Campbell was a legendary coach who worked with some of the biggest product leaders in the tech industry. He often visited the meetings run by these super powerful tech executives and spent time making sure they become better in running them. “To

Weak Development Team 110

Weak Development Team User Testing Data Visualization Customer Feedback 110

Userpilot

JANUARY 17, 2023

It involves adapting your product to your customer’s ever-changing expectations through in-app surveys and review gathering, making it timeless. If NPS scores are high, it means customers are realizing your value since they are willing to advise others to use your product. Send a personalized modal to ask for reviews.

Feedback Software 90

Feedback Software Research Software Onboarding KPIs Customer Experience 90

The Product Coalition

MARCH 11, 2020

Finally, the term Development Team seems to limit the role to technical people, for example, software engineers. However, in my experience, given proper support by the Scrum Master, even lawyers and marketers can get comfortable with the designation “developer” when utilizing Scrum for their purposes. Team leads?

Weak Development Team 78

Weak Development Team Development Technical Advisors Software Review 78

PMLesson's Ace the PM Interview

MARCH 1, 2020

I studied mathematics at UCLA, worked 2 summers as a software engineering intern at a Series E AdTech startup, and advised Metta World Peace (Ron Artest) as the product manager for his social basketball app, Gradelo. Due to the number of applicants, making it past the resume screen may rely on a bit of luck.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Bain Public

MAY 29, 2020

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support.

CTO Coach 52

CTO Coach Research Software Startups Feedback Software 52

Mind the Product

NOVEMBER 30, 2017

TalkTalk was fined £400,000 in 2016 for failing to have appropriate technical and organisational measures in place to secure its customers’ personal data, and for keeping their personal data for longer than necessary. For example if a customer is refused insurance by an automated system they can call and ask for a manual review.

Data Visualization 84

Data Visualization Technical Review Reporting Tools Technical Advisors 84

ProductPlan

MARCH 4, 2022

Unfortunately, we can’t advise you on specifics here. Question 2: If our company didn’t have any product tech stack when you joined, what types of tools do you think we’d need first, and why? If the hiring manager knows this, you probably won’t get questions about building a tech stack.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

UX Studio: Product Management

JULY 14, 2021

As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners. As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Ask Benny

FEBRUARY 2, 2018

As a product manager, you need to get fast into all aspects: vision, strategy, business, marketing, sales, product, user experience, technical, development process, etc. You might be wrong, because you don’t know yet the market enough, or don’t know the product enough. I would advise differently. Make it personal.

Technical Advisors 84

Technical Advisors Product Management Product Manager Customer Experience 84

Business of Software Conference

JULY 7, 2021

We have more collateral to share than ever before, our salespeople are supported not only by marketing teams to drive engagement and lead generation, but also sales enablement teams to help ensure that they always have the right examples, user cases, demos, decks and proposal templates. I could go on, but you get the picture.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

PMLesson's Ace the PM Interview

APRIL 9, 2020

CIO’s top 10 , taken from Switchup.org, a review and ranking guide which examined thousands of alumni reviews to rank coding bootcamps based on price, location, job support and instructor quality. Hot off the presses, Career Karma’s review was published only days ago and focuses on coding bootcamps with an online option.

Software Review 52

Software Review Data Visualization Technical Advisors Analytic Tools 52

Userpilot

SEPTEMBER 8, 2021

We generally advise against linear, top-down product tours. The best product tour software on the market is Userpilot. Product marketers often find that a good product tour ensures that more new users activate. Instead, you should opt for an interactive walkthrough type of product tour. What are product tours?

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Software Review 85

Gainsight

AUGUST 6, 2021

Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc. This step involves enabling the CS team so they can effectively onboard, teach, or advise customers about the new feature. monthly progress reviews, QBRs, etc.), Step 3: Launching.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

DECEMBER 6, 2021

A customer success platform designed for non-technical people will help your customer success teams be more efficient. #3 The best results for your customers come when all the tools in your marketing stack work together. Performance marketers, CRM experts, and anyone else for whom real-time data is vital.

Analytic Tools 91

Analytic Tools Feedback Software Reporting Tools Data Visualization 91

Effective Roadmap Planning and Development Process for Enterprise Products

AUGUST 2, 2018

Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market. Do not discount your sales, marketing, Support and other folks within your Org who engage with the market at different levels. Competitive Analysis : Diligently carryout Competitive Analysis at regular intervals.

User Testing 40

User Testing Enterprise Roadmap Product Research 40

The Product Coalition

FEBRUARY 2, 2018

As a product manager, you need to become fast in all aspects: vision, strategy, business, marketing, sales, product, user experience, technical, development process, etc. You may be wrong because you don’t know the market or product well enough yet. I would advise you differently. Trust your team.

Technical Advisors 60

Technical Advisors Product Management Product Manager Onboarding KPIs 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. How to use technology to create something. I need to learn how to build a business and learn how to get others excited to join me, not just tinker with the technology.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225