The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. What is customer behavior prediction? This isn’t just science fiction; it’s the game-changing potential of customer behavior prediction.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. Personalizing customer workflows according to their needs.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JANUARY 15, 2024

TL;DR Empathy-driven design focuses on putting yourself in the user’s shoes and building solutions that cater to real user needs. Empathic design helps you: See the world through users’ eyes—understand their pain points and motivations. Identify user experience gaps and reduce friction.

User Testing 105

User Testing Customer Experience Data Visualization Research Software 105

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Efficient, personal support is the name of the game when it comes to closing this gap. What does it mean to support customers in context?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

AUGUST 10, 2023

Onboarding is crucial for product-led growth strategies , as it enables users to experience the product value before they commit to purchase. Yaakov’s User Onboarding Best Practices for SaaS: Understanding users and their pain points is essential for designing successful onboarding experiences.

Onboarding KPIs 96

Onboarding KPIs Customer Experience User Testing User Friction 96

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Userpilot

JUNE 8, 2023

TL;DR Event data refers to customer-generated information that indicates specific customer activities. Collecting it helps you understand customer behavior , identify improvement opportunities, and improve customer experience. You should also collect event data at the adoption stage to analyze customer behavior.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Events 98

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

AUGUST 10, 2023

TL;DR Behavioral marketing is a marketing strategy based on utilizing data about your users’ past behavior to deliver more relevant and personalized content (i.e. Start with showing personalized messages based on data you’ve gathered via survey. behavioral targeting). Book a demo with us to learn more!

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers.

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. This enables SaaS teams to adjust strategies promptly for optimal performance. This includes the SaaS industry too. How to implement AI to build better products.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Userpilot

MARCH 7, 2024

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Userpilot allows you to create a custom event funnel.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. Narrate the product strategy.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Product Innovation Educators

NOVEMBER 14, 2022

His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Prior to Tango, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy. . We thought about how we could shift that to a more positive experience and cut down on pain points.

Product launches 94

Product launches Development Team Review Technical Review Customer Feedback 94

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. What does your typical customer look like? Define your customer. Are customers actively seeking out your product or service?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Customer journey stages.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JANUARY 16, 2024

Use ChatGPT as a brainstorming partner for product ideas , feature ideas, product names, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. Use ChatGPT to understand the motivations, goals, and frustrations of your users. ChatGPT can also help you make sense of large datasets.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

MAY 31, 2023

Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback. Identify improvement opportunities by understanding customer preferences, expectations, and satisfaction levels from their feedback. These questions often involve rating scales.

Data Visualization 98

Data Visualization Feedback Software Customer Feedback User Testing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Marketing surveys are a method of soliciting customer feedback and collecting market research data using a questionnaire. It can be a tough nut to crack sometimes, but we’ve made it easier in this article.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

MAY 24, 2022

In today’s competitive business landscape, outstanding customer support is what can help you not only retain existing customers but attract new ones and boost retention. What’s more, technology has made it possible to empower users with greater control over the process. Why are chatbots important for SaaS customer support?

Feedback Software 98

Feedback Software Reporting Tools Customer Experience Data Visualization 98

The Product Coalition

MARCH 15, 2023

If your onboarding process doesn’t give a good first impression, you risk becoming one of 24% of apps that are used once and then uninstalled, losing three-quarters of your daily active users in the first week. Effective onboarding is also necessary to set your users up to use your app successfully.

Onboarding KPIs 123

Onboarding KPIs Analytic Tools Research Software Data Visualization 123

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

JUNE 20, 2022

Are you looking for the best cancellation email template to win your customers back and increase retention ? A cancellation email is a type of transactional email triggered when a user cancels their paid subscription. You should send a cancellation email immediately after a user cancels their subscription. Let’s get started!

Analytic Tools 52

Analytic Tools Feedback Software Customer Feedback Data Visualization 52