The Product Cafe

MARCH 24, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. ☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Your products have no relevance until you can tell buyers why they need them — in their language! Your products have no relevance until you can tell buyers why they need them — in their language!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Building a story brand.

Positioning 115

Positioning Product Research Customer Experience Feedback Software 115

Intercom, Inc.

SEPTEMBER 26, 2018

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Webinar 100

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

The Product Bistro

MARCH 16, 2021

The most powerful phrase in product management isn’t something witty about product market fit, or positioning, or market segmentation. You are the product manager, you own it, and while you could play the blame game (and be correct), you shouldn’t. It is why I am a product manager.

Weak Development Team 195

Weak Development Team Product Management Product Manager User Testing 195

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.

Product Research 80

Product Research User Testing Research Software Feedback Software 80

The Product Cafe

APRIL 14, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. You are managing products well and pushing out successful products, and your customers are happy, too. ☕ The Next Step You have landed your dream job.

Product Management 52

Product Management Product Manager Customer Feedback Feedback Software 52

The Product Coalition

MARCH 24, 2021

Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management.

Product Management 114

Product Management Product Manager Product Research Banking 114

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Product Management University

SEPTEMBER 4, 2023

In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

UX Studio: Product Management

OCTOBER 9, 2021

Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. Should you want to improve the design and performance of your digital product, message us to book a consultation with us. Luckily, I was wrong.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

OCTOBER 2, 2019

Someone walks into your booth at a tradeshow and asks you for an overview of Product X. Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Learn this technique and more, and learn how to mobilize “scenario messaging” with your sales team!

Positioning 100

Positioning Messaging Product Management Product Manager 100

The Product Coalition

JUNE 24, 2022

Do you find being a product manager particularly challenging? Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. All kinds of things.

User Testing 143

User Testing Analytic Tools Research Software Feedback Software 143

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

Product Management 152

Product Management Product Manager User Testing Customer Experience 152

The Product Coalition

JUNE 15, 2023

In building user-forming products, the first point of contact between user and product is very paramount to catching their attention and retaining it. seconds, as a product manager how do you utilize that 8.25 seconds to optimize your product visibility? Negative: Ignore Positive : Curious , share, Free trial, Buy.

User Testing 108

User Testing Customer Experience Product Management Product Manager 108

Product Management Unpacked

APRIL 3, 2020

The job of a product manager has many elements, but at its core is a responsibility to build relationships, especially with development, engineering, sales and sales leadership, as well as executive management. There are many others, but these form the key triad for product management to get the product manager’s job done.

Weak Development Team 163

Weak Development Team Banking Product Management Product Manager 163

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Product Innovation Educators

JANUARY 29, 2024

How to become an emotionally fit product leader We are talking about mental health for product managers and leaders—specifically product managers moving into leadership roles and those who are already in leadership roles. Summary of some concepts discussed for product managers [2:55] What is emotional fitness?

Leadership 98

Leadership Product Research Product Management Product Manager 98

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

Startups 52

Startups Customer Experience User Testing Technical Review 52

The Product Coalition

OCTOBER 5, 2021

Be with your team every day What they don’t tell you is that Product Management is not glamorous. All the while setting up camp in a forward position (incepting the next epic). Sometimes you need clear direction from your chain of command but get conflicting messages (stakeholder confusion). Lesson #2?—?Do

Product Management 141

Product Management Product Manager Weak Development Team Management 141

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). If Your Products Are a Commodity. Here’s the difference.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 86

ChatGPT Data Visualization Onboarding KPIs Research Software 86

bpma ProductHub

AUGUST 1, 2016

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. Unlike many of those jobs, product management is known for its nebulous career pathing and ambiguity. Exude Confidence

Product Management 218

Product Management Product Manager Technical Review Management 218

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

The Accidental Product Manager

NOVEMBER 2, 2020

The WhatsApp product managers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the product manager for a wildly successful mobile application. As a product manager, how would you go about transforming your free-to-use service into a money making machine?

Product Management 111

Product Management Product Manager Data Visualization Customer Experience 111

TechEmpower - Product Management

JULY 24, 2023

Do you have a name, a logo, and have you thought about brand positioning? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Send messages? A Product Manager? Where do you stand on your brand?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

JUNE 28, 2022

Researching the market is one of the most important roles of a digital product manager. In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital product manager.

User Testing 114

User Testing Market Research Product Research Research Software 114

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them.

Product Research 81

Product Research User Testing Feedback Software Analytic Tools 81