Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

MARCH 6, 2024

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Userpilot

DECEMBER 19, 2022

Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. Benefits of the SaaS user onboarding process: Improved retention.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

MARCH 14, 2024

The report allows teams to understand how users navigate their website or application, identify the top pages visited after the homepage, find out what causes friction in the user journey, identify top-performing pages and features, and analyze user paths leading to conversions.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. Close the feedback loop so customers know their opinions matter.

Product Research 102

Product Research Data Visualization Feedback Software Analytic Tools 102

Userpilot

NOVEMBER 30, 2023

It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Let’s dive in! The next step involves data analysis.

Product Research 104

Product Research User Testing Research Software Data Visualization 104

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

APRIL 18, 2023

What are the right questions to ask your customers to understand user sentiment ? It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customer satisfaction survey questions. Likert scale questions 2.

Customer Feedback 98

Customer Feedback User Testing Customer Satisfaction Customer Experience 98

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

APRIL 4, 2024

Whether you want to boost user activation or improve product adoption, maximizing product engagement is crucial. It’s the key to retaining active users and helping them generate maximum value from your SaaS product. But here’s the thing—product engagement can mean different things for various products.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Select metrics to measure success. Product messaging experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. In turn, you’ll have a more efficient process that gets more customers in the door.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

MAY 26, 2021

Love it or hate it, one thing is clear: product onboarding is an important driver of activation and retention in SaaS businesses. If you see onboarding in the broader sense as customer education , there are few things more essential than educating your customer about how to derive value from your product.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use in-app Checklists to guide your users.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MARCH 26, 2023

Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. It is an essential process to get the necessary insights for conversion rate optimization and your SaaS product growth. Using feature heatmaps to get better insights into the feature usage.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

JUNE 24, 2022

While gaining new customers is exciting, retaining them is where your SaaS will generate revenue. Entrepreneurs understand this simple truth, but retaining customers is much easier said than done, especially when you operate a software company in a competitive market. What is retention in product management? Let’s get started.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Gainsight

OCTOBER 10, 2023

These are the headline-grabbing use cases, but the rise of AI is trickling into other industries, including Customer Education. While still early in its evolution, AI is helping Customer Education teams create more impactful content with fewer resources. Stuck on an outline for a learning path about a new product feature?

Education 52

Education User Testing Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

NOVEMBER 14, 2022

The key to business success is to choose the right niche as you want to focus on the most profitable customers that fit your business best. Don’t limit your research to just current and past customers. Why should you always start with keyword research before naming anything? But how do you find that niche?

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

DECEMBER 31, 2022

SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible. Track product usage and segment customers for offering contextual flows.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

MARCH 25, 2022

Read the article and learn how to build simple but awesome in-app surveys to collect relevant user feedback with no friction. An in-app survey is a short questionnaire triggered contextually and used to collect specific customer feedback about the user experience or the product. What is an in-app survey?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Product Research 98

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

SEPTEMBER 15, 2022

Are you measuring customer happiness? In this article, we’ll look at ways you can use user feedback to understand what makes your customers happy or not. We’ll also go over some of the best strategies to boost customer satisfaction and make customers happy. What is customer happiness?

Feedback Software 95

Feedback Software Analytic Tools Customer Feedback User Testing 95

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

AUGUST 15, 2019

? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. Here are five quick takeaways: You must establish deep empathy for the customer. Short on time?

UX 179

UX User Testing Weak Development Team Customer Experience 179

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98