Remove Positioning Remove Product Goals Remove Product Strategy Remove Sales Training
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies. On to product strategy.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. On to product strategy. Aspirational Market Positioning.

Marketing 130