Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening.

Customer Experience 73

Customer Experience User Testing Management Management 73

Product Management University

AUGUST 5, 2019

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies. On to product strategy.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. On to product strategy. Aspirational Market Positioning.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JUNE 3, 2021

If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Making the right bets. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228