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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

Without it, you’d find yourself implementing features for the wrong customers, distorting your value proposition, and leading your customer support (CS) team to burnout from dealing with bad-fit users. 75% of companies will break up with poor-fit customers, according to Gartner. Let’s go over the concepts.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews.

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

A practical look at how and why software designers can ensure digital services can be used by everyone. Many worked from home on tasks ranging from organising team activities via Slack, analysing data and collaborating on documents via Google Docs, to discussing strategies via Microsoft Teams and coaching clients via Zoom.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Customer feedback is the key to developing a customer-centric business. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. Indirect feedback – This is the feedback you need to actively look for without directly asking for information, such as from social media and product reviews.