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The positive effects of the pandemic on UXR

UX Studio: Product Management

Our participants included: A user researcher at a Budapest-based multinational telecom company. Their team was previously fully in-person, and their customers range from younger to older, from digitally mature to less tech-savvy people, who were difficult to reach with remote research methods. Our research has become more inclusive.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What’s the best way to run an opportunity solution tree workshop? How do you find opportunities?

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Stress-Out Your Buyers (a little) For More Effective Product Positioning

Product Management University

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. Most of them could make an energy drink sleepy!

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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From Sketchpad to Strategy: Design Alchemy in Product Management

UX Planet

In this narrative, I’ll delve into the three key aspects that bridge these roles seamlessly: Customer Centricity, Design Thinking for Product Roadmapping, and Internalizing Empathy during Stakeholder Management. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

Userpilot

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

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3 Useful UX Workshops to Get Your Team on the Same Page

UX Studio

UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Persona workshop.

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