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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Customer Sentiment in SaaS: How to Measure and Improve

Userpilot

Looking to track and improve customer sentiment for your brand? This article provides a detailed guide, covering: What is customer sentiment, and why does it matter for your bottom line? Proven methods to collect valuable customer feedback , from surveys to social media monitoring. Identify product enhancement opportunities.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Without it, product teams become feature teams focused on outputs and not outcomes. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together. What aligned roadmaps and OKRs together was the product strategy.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Let’s take a look at its key benefits.

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Data Product Roadmap: How To Conduct Data-Driven Product Planning

Userpilot

A product roadmap is a general term for a plan that highlights the direction, vision , priorities, and progress of a product’s development over time. Here, the product manager mainly makes decisions based on intuition, customer feedback or (requests), and market trends. How is a data product roadmap different?

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

But are you solving for actual customer problems? In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature factory. Where are product teams getting their feature ideas?